Top 5 Common Myths About Shopify Plus
We all know that Shopify is one of the most trusted ecommerce platforms in the world. Designed specifically for large scale enterprises, Shopify plus offers the features needed to easily grow, scale, and manage your online store.
However, as with any widely adopted platform, myths and misconceptions can arise, leading to confusion among potential users.
Today we will debunk top five misconceptions about Shopify plus and why we think it is the perfect platform to take your ecommerce business to the next level.
5 Common Misconceptions About Shopify Plus
Let us go through the five common myths about Shopify plus and what exactly is the reality!
Myth #1: Shopify Plus is Just an Overpriced Version of Shopify Core
One of the most prevalent misconceptions is that Shopify Plus is just a more costly variant of Shopify's standard offerings, like Shopify Advanced.
Fact:
Shopify Plus goes beyond just pricing—it offers a range of advanced features specifically designed for enterprise-level businesses. For instance, Shopify Plus is designed to manage huge traffic and transactions, but Shopify Core is best suited for small to medium-sized enterprises.
Use Case:
Think about Heinz, a company with a large following around the world. Heinz was able to handle high traffic loads, provide personalized customer experiences, and improve its ecommerce processes by switching to Shopify Plus, especially during major promotional occasions like Black Friday. Shopify Core couldn’t provide the level of infrastructure needed to manage their scale, but Shopify Plus could.
You can read our guide on Shopify payment gateways that are very popular in 2024.
Myth #2: Shopify Plus is Too Expensive for What It Offers
A lot of retailers avoid Shopify Plus because they think the price is too high for the value it offers. This idea, however, ignores Shopify Plus's potential for long-term cost reductions, especially in terms of lowering operational complexity.
Fact:
Although Shopify Plus is more expensive up front than other Shopify plans, it offers features that can help businesses save a lot of money in other ways. For instance, it provides PCI-DSS compliance right out of the box, which can save thousands of dollars on store security annually. Furthermore, by automating processes that would otherwise call for extra resources or manual labour, products like Shopify Flow and Launchpad improve operational efficiency.
Use Case:
Gymshark, a major player in the fitness apparel industry, chose Shopify Plus due to its extensive feature set and scalability. The company uses Shopify Flow to automate complex workflows, saving time and reducing overhead costs. The initial investment in Shopify Plus has paid off as the company has grown exponentially.
Myth #3: Shopify Plus Limits Customization
A prevalent misconception is that Shopify Plus, being a managed platform, limits customization and compels merchants to operate under strict parameters.
Fact:
Shopify Plus actually provides more flexibility than most users realise. Plus merchants can completely customize their checkout processes with Shopify Scripts, which is not available with lower-tier Shopify subscriptions. Additionally, companies can also create highly tailored ecommerce websites by using JavaScript and CSS to fully customize the look of their Shopify store.
Use Case:
Kylie Cosmetics is a prime example of a business that leverages Shopify Plus for customization. The brand has a competitive edge in the beauty sector due its checkout procedure, shop front design, and advertising tactics - all tailored to Kylie Jenner's distinct brand image.
TIP - Read our guide on Shopify vs Shopify plus to know which plan is best for your business.
Myth #4: Shopify Plus Can't Handle Complex Backend Integrations
According to several merchants, Shopify Plus is not appropriate for companies that use complex backend systems, such as 3PL (Third-Party Logistics), CRM (Customer Relationship Management), or ERP (Enterprise Resource Planning) software. This myth often stems from a misunderstanding of how Shopify Plus integrates with other systems.
Fact:
Businesses can easily link and integrate their store with a variety of tools thanks to Shopify Plus's extensive API access. GraphQL and RESTful APIs provided by Shopify guarantees that integrating custom backend systems will not pose any major difficulties.
Use Case:
ColourPop, a global cosmetics firm, manages product inventories, orders, and shipments using Shopify Plus alongside its own ERP system. The company benefits from smooth integration features offered by Shopify. The platform guarantees an efficient workflow between their ecommerce store and backend systems, despite the brand's vast product catalogue and intricate processes.
Myth #5: Shopify Plus is Not Suitable for International and Multi-Language Businesses
Another myth that is quite prevalent about Shopify plus is that it cannot handle multi-currency and multi-language operations. Thus, merchants often feel that Shopify plus is unsuitable for global operations.
Fact:
Shopify plus offers multi-currency support with real time exchange rate conversions and multi-language functionalities. These features allow brands to easily operate in multiple locations. In addition, Shopify plus also provides merchants with separate shopfronts for different locations while managing everything from a single admin interface.
Use Case:
The eco-friendly shoe company Allbirds uses Shopify Plus to handle numerous currencies and languages while operating in several countries. The brand has effectively increased its footprint in a number of international countries by leveraging the platform's built-in multi-currency features and integrating with apps that support several languages.
Conclusion
Not only are these Shopify Plus myths false, but they also prevent companies from choosing a platform that can significantly improve their operations. An enterprise-grade solution that meets the particular requirements of high-volume retailers, Shopify Plus is more than simply another ecommerce plan.
Shopify Plus consistently demonstrates its value by providing extensive customization, smooth backend integrations, and global scalability. When contemplating Shopify Plus for your business or scaling, keep in mind that the platform is designed to manage intricate business requirements while offering exceptional support and flexibility.
At CrawlApps, we specialize in helping businesses transition to Shopify Plus and scale their ecommerce operations. Whether you’re ready to debunk these myths for your own business or need expert guidance in migrating, we’re here to help!
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Written by: Gopi Radadiya
October 29, 2024
