8 Ecommerce Roadblocks Shopify Plus Helps You Overcome

You’ve done everything by the book—built a sleek online store, loaded it with exceptional products, and even poured a chunk of your budget into marketing. Yet, something feels off. Conversions are sluggish, site performance is unpredictable, and your backend feels like a chaotic mess. 

If this sounds familiar, you’re not alone. Scaling an online business isn’t just about selling more; it’s about exploring the hidden obstacles that quietly strangle growth. From unexpected traffic surges crashing your site to check out friction that drives customers away, these challenges can make or break your success. 

But here’s the good news—you don’t have to fight these battles alone.

Shopify Plus is built for businesses that refuse to let technical hiccups, operational bottlenecks, and scalability nightmares hold them back. 

In this blog, we’ll go through eight of the biggest ecommerce roadblocks and how Shopify Plus helps you break through them like a battering ram.

Top 8 Ecommerce Hurdles Shopify Plus Helps You Crush

While most platforms crumble under pressure, Shopify Plus is designed to handle the chaos, offering solutions to hurdles many merchants don’t even realize are holding them back. Let’s break down the eight biggest challenges that Shopify Plus eliminates, setting you up for long-term success.

#1 Performance Issues That Hinder High-Traffic Events

A surge in traffic is something every brand must handle carefully. While it's great for business, if not managed properly, it can bring your entire Shopify store crashing down.

Managing a traffic surge becomes even more crucial during events like Black Friday, product launches, or influencer shoutouts—where an unprepared store can easily go offline. Many platforms struggle to maintain site speed and uptime under these conditions, leading to lost sales and frustrated customers.

Shopify plus eliminates this hurdle with its cloud-based, auto-scaling infrastructure that can handle over 10,000 transactions per minute without breaking a sweat. Plus, with Shopify’s global content delivery network (CDN), pages load fast no matter where your customers are located.

Let us elaborate:

Global CDN (Content Delivery Network): It ensures your pages load quickly, no matter where your customers are located.

Unlimited Bandwidth: With this feature, your store won’t slow down or crash, even with massive traffic.

Shopify’s Dedicated Checkout System: It is optimized to handle high volumes with a frictionless experience.

Pre-Optimized Hosting: Shopify Plus stores are hosted on Google Cloud, ensuring ultra-fast speeds and 99.99% uptime.

Shopify’s Edge Caching System: This helps to reduce load times by serving cached content from the closest server location.

Brands like Kylie Cosmetics have leveraged these features to execute flash sales without a hitch.

#2 The Nightmare of Multi-Store Management

Are you running multiple stores for different regions, languages, or customer segments? Most platforms make this an absolute mess as they offer separate logins, fragmented analytics, and duplicate efforts in updating products and promotions. 

Shopify plus simplifies everything with Shopify plus Organizations Admin - only one dashboard to manage multiple stores.

Let us elaborate:

Centralized Control: It helps to manage all stores under a single login, reducing admin workload.

Bulk User Permissions: Allows you to assign and modify user roles across multiple stores with a few clicks.

Unified Analytics & Reporting: You can view data across all stores in one place, making it easier to compare performance.

Product & Content Syncing: Allows you to update product details, pricing, and inventory across multiple stores automatically.

Automated Workflows with Shopify Flow: You can set up rules to trigger actions across multiple stores, like discount applications, inventory alerts, and automated order processing.

Also read: What every merchant needs to know about cross-border ecommerce

#3 Checkout Restrictions That Limit Conversions

You know where most users can abandon their cart? Seeing a complicated checkout experience. 

Thus, Shopify Plus offers Shopify Functions and Checkout Extensibility, allowing merchants to customize the checkout process like never before.

Let us elaborate:

Custom Discounting Rules: Allows you to set automatic discounts for bulk purchases, first-time buyers, or VIP customers.

One-Page Checkout: The platform helps you to reduce friction and increase conversion rates by minimizing checkout steps.

Express Payment Methods: Support for Apple Pay, Google Pay, PayPal, and one-click checkout options.

B2B-Specific Checkout Flows: Allow business customers to set custom payment terms or split payments.

Post-Purchase Upsells: Increase AOV (average order value) by offering relevant products after checkout.

Also read: 13 smart cross-sell and up-sell tactics to increase AOV

#4 The Costly Problem of Third-Party App Overload

Most ecommerce businesses rely on third-party apps to extend their store’s functionality. But too many apps can slow down your store, create security risks, and increase costs. Shopify Plus reduces this dependency with built-in enterprise-grade features.

Let us elaborate:

Shopify Flow: It helps you to automate tasks like inventory alerts, customer tagging, and personalized email follow-ups.

Launchpad: Allows you to schedule product drops, flash sales, and marketing campaigns in advance.

ShopifyQL Notebooks: Get advanced reporting and analytics, replacing the need for third-party analytics tools.

B2B Functionality: Offers custom pricing, bulk orders, and net payment terms built directly into Shopify Plus.

#5 Struggles with International Expansion and Localization

Expanding your business to other countries is not just about currency conversion. The targeted users also expect a localized experience that caters to their shopping habits. 

Shopify plus allows this through Markets - a tool that helps you with:

• Automate tax and duty calculations for cross-border transactions.
• Offer localized pricing without creating multiple storefronts.
• Set up region-specific shipping rates and payment methods.
• Multi-language support to improve customer experience in different regions.
• Use dynamic pricing strategies based on customer location and behavior.

Instead of dealing with separate Shopify stores for each country, Markets allows you to manage everything from a single dashboard.

#6 Security and Compliance Nightmares

Shopify Plus eliminates security concerns with enterprise-grade protection at no extra cost.

Let us elaborate:

PCI DSS Level 1 Compliance: Allows your store to meet the highest security standards for online payments.

Automated Fraud Detection: Offers AI-driven tools to detect suspicious transactions.

DDoS Protection: Helps to prevent cyberattacks that could bring your store down.

SSL Encryption: Ensures secure transactions across the entire site.

Unlike self-hosted platforms, where security is your responsibility, Shopify Plus manages it for you.

#7 The Friction of B2B Ecommerce Scaling

Wholesale and B2B selling is complex, with outdated systems and clunky portals. Shopify Plus changes that with Shopify B2B, offering:

• Company Profiles: Custom pricing, catalogs, and net payment terms.
• Bulk Ordering Tools: Quick order forms and one-click reorders.
• Integration with ERP & CRM Systems: Ensuring smooth order processing.
• Personalized B2B Experiences: Tailor discounts, checkout options, and exclusive access for specific customers.

If you sell wholesale, Shopify Plus makes scaling B2B operations as smooth as B2C.

#8 Lack of Personalization in Customer Experience

Today’s shoppers expect tailored experiences. Shopify Plus offers:

Shopify Audiences: AI-driven lookalike audience targeting for better ad performance.

Advanced Segmentation: Dynamic customer groups based on shopping behavior.

AI-Powered Product Recommendations: Personalized product suggestions.

Exclusive Early Access & VIP Discounts: Reward loyal customers with special perks.

Also read: Boost retention with Shopify plus loyalty and personalization

Wrapping it Up 

Shopify Plus isn’t just another ecommerce platform; it’s the scalability engine that empowers you to think big, sell more, and stress less. 

If you’re still struggling with outdated tech stacks or operational bottlenecks, it’s time to move forward. Contact our Shopify experts today! 

Author

CrawlApps

At CrawlApps, we don’t just build Shopify stores—we create experiences that sell. We’re a bunch of problem-solvers who love turning ideas into stores that actually converts. Whether it’s fixing what’s broken or building something from scratch, we make sure every detail works in your favor. No fluff, no jargon—just real solutions that help your business grow. If you’re serious about Shopify, you’ll feel right at home with us.