Popular Clothing Brands Using Shopify In 2025

Shopify is the backbone of fashion ecommerce in 2025.

The platform hosts over 4.25 million stores across 175 countries, where fashion continues to lead as the most dynamic category in the ecommerce space. Regardless of the category, every clothing brand is now turning to Shopify for its global reach and a huge ecosystem of apps available for different needs.

Basically what makes Shopify a go-to for fashion entrepreneurs and billion-dollar labels alike is its ability to adapt, optimize, and grow alongside a brand. And if you're a Shopify merchant or aspire to be one, this growth holds valuable lessons for you.

These are real-world playbooks, not theories, that can help you shape your own high-converting online store.

So are you ready to learn from the best in this industry? Let’s start.

Top 8 Clothing Brands Redefining Fashion On Shopify

Each of these brands brings something different to the table, showing how Shopify plus can be shaped to fit bold visions, cult followings, and rapid growth.

Let’s take a closer look at how they do it.

#1 Fashion Nova

This fast-fashion giant has generated annual sales worth $1 billion and counting (source: simicart).

Based in Los Angeles, Fashion Nova built its empire by knowing exactly who it’s talking to. Bold, trend-driven, and unapologetically fast, the brand is a masterclass in moving at the speed of culture and Shopify powers every second of it.

The brand is practically setting trends and then selling them with urgency. Their Shopify store is wired for impulse buying, using tools like countdown timers, limited-time banners, and flash sales that flip on and off like clockwork. It feels like a party you don’t want to miss and that’s the point.

Scroll through any product page and you’ll see related items perfectly curated to match your vibe, encouraging bigger carts without ever feeling pushy. Everything is fast, visual, and designed to make checkout feel like a win.

The brand takes product pages a step further by showing how each item fits on different body types. You’ll often see multiple customer images and angles for the same outfit, letting shoppers get a real sense of how a dress or set will look in real life. 

The key takeaway:

Use Shopify’s visual features to turn your product pages into inspiration boards. Pair that with urgency-based promotional tools to nudge decisions while the excitement’s high.

Also read: Why more stores are choosing blended Shopify B2B stores in 2025

#2 Gymshark

This billion-dollar fitness brand proves that community is the most powerful growth strategy on Shopify.

What started in a UK garage is now a $1.3 billion business (source: simicart), built on a simple idea: make people feel like they’re part of something bigger. Every launch, every post, every product is rooted in the community.

And that’s exactly what fuels their Shopify success.

After their site crashed during Black Friday and cost them over $100,000 in lost revenue, Gymshark ditched Magento and rebuilt on Shopify Plus. But they didn’t stop at switching platforms, they changed their entire digital game.

Their team built a fully custom Shopify theme from scratch. Not a copy-paste template, but something designed for the way their customers actually shop. It’s clean, lightning fast, and built for mobile-first behavior.

However, they became a household name by not just pushing products. They actually built a culture. Apart from the usual products, you'll find workout plans, athlete stories, and content pulled straight from the Gymshark Training App.

By merging ecommerce with content, they keep their audience engaged long after the first purchase.

The key takeaway:

Use Shopify’s tools to go beyond transactions. Tap into analytics to find who your audience actually listens to, then build an influencer strategy that feels personal. You need to think bigger than product pages, create an experience your customers want to come back to.

Also read: Magento to Shopify migration: Everything you must know

#3 Sézane 

This French label turned slow fashion into a cult following, all while running on Shopify.

Founded in Paris, Sézane is known for its effortless, vintage-inspired style that feels distinctly French but universally appealing. With sustainability at its core and a strong community of loyal customers, the brand has built a reputation for doing things differently and beautifully.

Sézane doesn’t flood the market. Instead, they lean into carefully curated, limited-edition releases through Shopify’s inventory management system. They basically treat each collection release as an event.

This use of Shopify’s tools creates real scarcity, turning everyday pieces into coveted wardrobe staples.

Every product page includes information about fabric sourcing, environmental impact, and design intention, giving style-savvy shoppers the transparency they crave.

The key takeaway:

If your brand values quality over quantity, use Shopify’s inventory controls to create intentional scarcity. Drop smaller, better collections.Build a rhythm that lets customers look forward to what’s next.

#4 Alo Yoga

This yoga brand stretches far beyond apparel, it’s building a movement powered by Shopify. With over $1 billion in annual revenue, Alo Yoga has become a household name in the world of wellness and athleisure (source: 51insights).

Worn by celebrities like Hailey Bieber and Kendall Jenner, the brand blends fashion, mindfulness, and movement into a digital experience that feels more like a lifestyle than a store.

The site integrates on-demand yoga tutorials, guided meditations, and Alo Moves XR, their own mixed-reality app. Thus, it brings immersive movement practices right into your living room.

Everything is shoppable. Scroll through an Alo Moves video and you’ll see featured outfits you can buy instantly. This smooth content-to-checkout flow keeps customers engaged and browsing longer, with zero drop in brand experience.

Alo’s Shopify site speaks in the same tone as its social media and that is casual, clear, and community-driven. It doesn’t feel corporate. It feels like your favorite fitness creator just invited you to shop in their closet.

The key takeaway:

If you’re trying to build a brand ecosystem, start by integrating lifestyle content directly into your Shopify store. The result will be more time on-site, more meaningful interactions, and a brand that sticks.

#5 Negative Underwear

This intimates brand proves that less truly is more and Shopify is the backbone of their simplicity-first strategy.

Negative Underwear has quietly disrupted the lingerie space by doing something radical and that is stripping away the excess. No frills. No lace. No unrealistic beauty standards. Just comfortable, functional, and beautifully minimal underwear designed to make women feel like themselves.

The brand’s Shopify store is a lesson in clarity. Categories like Bras, Underwear, and Swimwear are neatly organized, making it easy to browse based on need.

Another smart touch is their “Complete the Set” feature on product pages. If you're eyeing a bra, Shopify subtly recommends the matching bottoms, a robe, or even a mesh laundry bag, all styled from the same collection. It’s not just upselling, it’s a way to build thoughtful, cohesive wardrobes.

The key takeaway:

If you're in a category where fit and feel brings purchases, lean into Shopify’s product variant tools, transparent reviews, and “complete the look” features. These small touches build trust, increase cart value, and create a more intuitive shopping experience.

#6 3sixteen

This cult denim label proves that great storytelling can be stitched right into your Shopify store.

Founded in 2008, 3sixteen is a New York–based denim brand known for precision, patience, and purpose. With deep roots in craftsmanship and a partnership with Japan’s legendary Kuroki Mills, the brand built a loyal following among those who care more about quality than logos.

Most ecommerce stores follow the same playbook. 3sixteen doesn’t. Their Shopify site features a left-hand vertical navigation menu, soft neutral tones, and oversized imagery that creates a print-catalog feel in a digital format. It’s a nod to vintage while staying modern, and it gives the browsing experience a slow, intentional rhythm.

There’s no rush, no flash sales, no pressure. Just clean design that lets the product and photography do the talking.

Instead of overwhelming shoppers with choices, they focus on a tight product range, often releasing just a few new items at a time. That restraint builds trust. It also signals confidence, which their audience appreciates.

The key takeaway:

If you're building a brand that’s rooted in aesthetic or craftsmanship, don’t be afraid to bend the typical Shopify layout. In a crowded market, subtlety can be your sharpest edge.

#7 Victoria Beckham

This luxury label proves you don’t need a runway to deliver high fashion but just the right Shopify experience.

Launched in 2008, the Victoria Beckham brand has grown from a niche designer line into a globally recognized name, stocked in over 50 countries.

Their Shopify Plus store is an elegant extension of the brand itself. The site feels curated rather than crowded. Product pages use on-model visuals that shift to minimalist, white-background images on hover, creating a sleek, editorial feel that speaks to a luxury audience.

There’s also a clever styling feature built into many product pages, a “Style It With” section that shows complementary items from the same collection.

It’s more than just upselling. It feels like a digital stylist guiding the shopper, helping them create the full look directly from the brand’s own catalog.

Navigation is smooth and understated, with dynamic visuals and typography that reflect the brand’s focus on clarity and refinement. Every detail, from font choice to animation timing, feels purposeful.

The key takeaway:

If you’re targeting a premium audience, invest in design that reflects that intention. The luxury is in the restraint and Shopify lets you showcase it beautifully.

Also read: Best Shopify and Shopify plus agency in 2025

#8 All Things Mochi

This Dubai-born label weaves global heritage into fashion and Shopify brings it to life.

All Things Mochi is known for its vivid embroidery and bohemian silhouettes. Each piece feels like wearable art and that emotion translates beautifully through their Shopify store.

With bold product photography, grid-based layouts, and color-blocked sections, the store feels alive just like the garments it sells. Shopify’s design flexibility allows the brand to highlight rich, artisanal details without overwhelming the browsing experience.

It's a fine balance between vibrant storytelling and seamless navigation and Mochi nails it.

The key takeaway:

If you’re selling handcrafted or story-rich products, use Shopify’s visual storytelling tools to their fullest. Because your product isn’t just a SKU, it is a story that needs to be told to your customers.

Final Thoughts 

There’s no single blueprint for building a successful fashion brand on Shopify and that’s exactly the point. The most inspiring names in this space are the ones using the platform in ways that reflect their personality, values, and vision.

From minimalist lingerie to heritage moccasins, every brand we explored brought something original to the table. That’s your cue. Use the tools. Break a few rules. And most importantly, build something that actually feels like you.

Because in 2025, authenticity isn't just good branding, it's the whole game.