Integrations
Store Overview
IKIRU is a sustainable lifestyle brand focused on eco-friendly everyday essentials. Their products promote conscious living, but their website wasn’t fully supporting the brand’s potential.
We worked with IKIRU on a complete store redesign, focused heavily on improving conversions and optimizing speed. The goal wasn’t just to make the store look better but it was to make it perform better.
Results we've delivered
Problems
The Problems
IKIRU had strong products and a clear brand message, but the store experience had a few gaps:
- The layout felt cluttered and lacked clear structure
- Product pages didn’t highlight benefits strongly enough
- Mobile experience had friction during browsing and checkout
Site speed was slower than ideal, especially on product pages - Call-to-actions weren’t positioned strategically
The traffic was there - but the conversion journey needed work.
Solutions
Solutions
We addressed these issues by:
- Store Redesign: We restructured the entire layout with a cleaner, more intentional flow. The new design improved visual hierarchy, simplified navigation, and aligned better with the brand’s minimal and eco-conscious identity.
- CRO Improvements: We redesigned product pages to focus more on benefits and clarity.
We repositioned CTAs, improved product descriptions, added trust elements, and simplified the add-to-cart process.
Every section was adjusted with one question in mind: “Does this help the customer decide faster?” - Speed Optimization: We optimized images, removed unnecessary scripts, cleaned up theme code, and improved overall performance. The result was a noticeably faster store across both desktop and mobile.
Results
Results
After launch, we saw clear improvements:
- Lower bounce rates
- Stronger engagement on product pages
- Higher mobile conversions
- Faster checkout experience
- And measurable revenue growth within the first 60 days
The store now feels lighter, cleaner, and easier to shop - which directly reflects IKIRU’s philosophy of mindful simplicity.
Introduce Some Features
Cleaner Product Page Structure
Clear benefit-driven sections, better CTA placement, simplified layout.
Faster Loading Across Devices
Performance improvements that enhanced both user experience and SEO.
Stronger Conversion Flow
A smoother journey from homepage to checkout with fewer distractions and clearer decision points.