January 21, 2026

What to Sell on Shopify in 2026: 10 Smart Ideas

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2026 is almost here, and for anyone running or starting a Shopify store, the big question is simple: What to sell on Shopify? With so many products out there, it can feel overwhelming to choose something that actually clicks with customers and stands out in a crowded market.

Some products are evergreen, some are just hitting their moment, and a few are hidden gems waiting to be discovered. The challenge isn’t just finding products but understanding trends, buyer behavior, and spotting opportunities before they become saturated.

In this guide, we’ll look at 10 product ideas that you can sell on Shopify catching attention, selling well, and a few unexpected picks that could help your store stand out.

Table of content

What to Sell on Shopify in 2026: 10 Product Ideas You Can Start Selling Today
Final Thoughts
Conclusion
What to sell on Shopify: Frequently Asked Questions

What to Sell on Shopify in 2026: 10 Product Ideas That You Can Sell On Shopify In 2026

We’re going to take a closer look at 10 product ideas that show strong potential, are gaining popularity, and can help you decide what to sell on Shopify in 2026.

#1 Handmade Goods

In a world of mass-produced plastic, people are craving the "human touch." In 2026, handmade products are a protest against "fast-everything," from furniture to fashion.

Here’s why they are a smart move:

The industry is expected to reach over $983.12 billion by 2030 (source: grandviewresearch).
Around 64% of buyers now consider environmental impact when shopping. Handmade goods often use natural or recycled materials, checking the "eco-friendly" box that modern shoppers demand.

The biggest advantage here is pricing power. You aren't competing with Amazon on price; you’re selling an "original." Shopify’s storytelling tools (like high-res galleries and video backgrounds) allow you to build a premium brand that justifies high margins.

#2 Weighted Silk Eye Masks

Weighted silk eye masks are turning a simple sleep accessory into a sensory experience. Inspired by the weighted blanket trend, they combine gentle pressure with the luxury of silk, helping people relax, reduce stress, and sleep better.

Here’s why they are gaining popularity:

Roughly 6 out of 10 individuals worldwide experience noticeable stress in their everyday lives. More than just darkness, they are looking for calming pressure that helps the nervous system unwind.
The silk factor makes a difference. People are willing to spend more because silk is gentle on skin, prevents sleep wrinkles, and doesn’t soak up expensive night creams.

For Shopify sellers, silk eye masks are a goldmine as a giftable item. They feel luxurious, carry high perceived value, and are lightweight, making them inexpensive to ship while appealing to a wide audience.

#3 Circadian Lighting

Circadian lighting is changing the way people experience their home and office spaces. Designed to mimic natural sunlight, these lamps help regulate sleep, reduce eye strain, and bring the outdoors inside.

It is basically perfect for remote workers who spend hours at their desks.

This is why they are gaining attention:

The smart lighting market is booming. It was valued at around $21.35 billion in 2024 and is expected to grow to over $155 billion by 2035. (source: metatechinsights)
Office workers often struggle with digital fatigue, the top complaint in modern workplaces. These lamps simulate natural sunrise and sunset patterns, helping the body produce melatonin and supporting better sleep.

For Shopify sellers, circadian lighting is attractive because of its high average order value. Bundling the lamp with other wellness items like blue light glasses can increase profit per sale while appealing to health-conscious buyers.

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#4 Curated Dropshipping

The old "general store" dropshipping model has evolved. In 2026, the focus has shifted toward highly curated, niche-specific stores where the seller acts as a trusted tastemaker for a specific audience.

Here’s why this model is going to work:

Shopify Dropshipping is forecasted to represent close to one-fourth of all online sales globally. It allows you to test new trends and product categories without the risk of being stuck with unsold inventory.
You have operational agility since there is no need to maintain a warehouse. You can pivot your product line in days rather than months. This is perfect for staying ahead of fast-moving trends in sectors like tech accessories or home decor.

The key to success here is premium curation. By using tools like Shopify Collective to partner with quality suppliers, you can build a brand that feels like a high-end boutique while maintaining the lean overhead of a dropshipping business.

#5 Sustainable Print-on-Demand Apparel

Print-on-demand (POD) has become a staple for sellers who want to offer custom apparel without the waste. By producing items only when a customer places an order, you’re meeting the demand for personalized fashion while staying environmentally responsible.

Here’s why the demand is rising:

Close to 81% of customers prefer brands that tailor experiences to them. POD makes it easy to offer custom names, graphics, or niche-specific designs that bigger retailers can't provide.
Traditional fashion is moving toward "on-demand" manufacturing to cut costs. In 2026, the 23% annual growth in the POD market is driven by this shift toward zero-waste retail.

This is basically a cash-flow-friendly model. You don’t pay for the product until you get paid. By choosing premium, eco-friendly blanks, you can create a high-margin brand that appeals to the growing segment of sustainable shoppers.

Also read: Shopify’s AI tools and how they will change the way you sell online

#6 Digital Products & Memberships

One of the smartest moves for a Shopify store in 2026 is selling "access" instead of just "stuff." Digital products and memberships offer a way to create recurring revenue and grow without ever worrying about shipping or stock levels.

Here’s why this can grow in 2026:

Digital products, like templates, e-books, or courses, have near-zero fulfillment costs. Once the product is created, every sale is almost 100% profit.
Brands that offer memberships or subscriptions see a much higher Customer Lifetime Value (LTV). It’s a way to turn a one-time buyer into a long-term community member who pays you every month.

Digital products basically offer the perfect growth plan. You can bundle digital products with your physical goods to increase your average order value and provide more value to your customers.

#7 Service Appointments & Consulting

The line between products and services is blurring. In 2026, many of the most successful Shopify stores aren't just selling a physical item but selling the expertise that goes with it.

This is why these services are gaining momentum:

Consumers are increasingly looking for "solutions," and not just products. Offering a professional consultation such as interior design session or a pet health check helps to build massive trust.
Selling your time or expertise requires no warehouse space and no logistics. It’s an easy way to add a high-ticket item to your store with zero shipping costs.

For shopify sellers, this creates a "Sticky" store environment. When a customer books a service with you, they are much more likely to buy your recommended products. It transforms your store from a simple shop into a go-to destination for advice and solutions.

People Also Ask: Shopify Website Design Services | Shopify custom theme development

#8 Modular Repair Ready Small Appliances

Small appliances are finally being treated like long term tools instead of throwaway gadgets. Thanks to the right to repair movement, products like coffee grinders and blenders are now being designed so they can be fixed, upgraded, and used for years.

Here’s why this shift is happening:

In 2026, around 62% of households prefer to repair an appliance rather than replace it. This shows a clear change in how people think about ownership and value.
Trust matters more than ever. Nearly half of consumers are more likely to buy from a brand that offers official repair guides and easy access to replacement parts.

For Shopify sellers, this opens up a powerful long term opportunity. You can sell repair kits and replacement parts as high margin add ons, bringing customers back to your store again and again over the years and increasing their lifetime value.

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#9 Waterless Personal Care

Waterless personal care is changing how everyday products like shampoos and soaps are made. By removing most of the water content, brands are turning them into solid or concentrated formats that last longer, take up less space, and are far easier to ship and store.

Here’s why this category is gaining momentum:

A big reason behind this shift is simple i.e., travel and convenience.
The market was valued at $12.04 billion in 2024, and is estimated to reach $13.42 billion in 2025. It is projected to grow to $32.07 billion by 2033, showing strong and steady demand over the coming years.

For Shopify sellers, the biggest win is shipping. Since these products are much lighter and smaller than traditional liquids, shipping costs can drop dramatically. That gives you room for better margins or to offer free shipping without hurting profits.

#10 Pet Water Fountains with Health Alerts

Pet water bowls are getting a serious upgrade. Smart hydration fountains are turning a basic daily habit into a quiet health check by tracking how often pets drink water and alerting owners before small issues turn into big vet bills.

This is why pet owners are paying attention:

About 64% of households around the world already use at least one smart appliance. For pet parents, the biggest concern is spotting health problems that are easy to miss, like dehydration.
For cats especially, urinary problems are the top reason for emergency vet visits. Fountains that track drinking patterns help catch these issues early, before they become expensive or dangerous.

For Shopify sellers, this is a very sticky product category. Once a pet owner starts relying on your app or device to keep an eye on their pet’s health, they are far less likely to switch to another brand.

Visit here: Popular Beauty and Health brands Using Shopify

Conclusion

Selling in 2026 is not about chasing every new trend. It is about understanding how people live, work, and take care of themselves, then building a store around products that genuinely fit into those routines. The ideas in this list show a clear shift toward smarter, more thoughtful, and more practical products.

If you are starting or updating your Shopify store, focus on things people will keep using, replacing, or relying on over time. That is how you build something that lasts, not just something that sells for a season.

With the right strategy and support from Crawlapps, you can turn these ideas into a sustainable, long-term ecommerce business.

Frequently Asked Questions

Q. How do I choose the right product from this list for my Shopify store?

Start by matching the product with your audience, your budget, and your long-term plan. Some ideas here work best for subscriptions, some for gifting, and some for premium branding. The right choice is the one that fits your customer and your ability to market and support it, not just the trend itself.

Q. Are these products good for beginners starting a Shopify store?

Yes, many of them are beginner-friendly, especially consumables, giftable items, and lightweight products with simple logistics. If you are new, focus on products that are easy to ship, easy to explain, and easy to build repeat purchases around.

Q. How can I validate demand before investing in inventory?

You can start by checking search trends, TikTok and Instagram content volume, Amazon best sellers, and competitor stores. You can also test with small batches, pre-orders, or even waitlists before committing to large inventory.

Q. Should I focus on one product or build a full niche store?

In 2026, both models work, but starting focused is usually smarter. One strong hero product is easier to brand, market, and optimize. Once it starts working, you can expand into related products and build a niche ecosystem around it.