The 15 AI Email Marketing Tools That Experts Swear By in 2025
Did you know that email marketing generates an average ROI of $42 for every $1 spent? That’s a staggering 4,200% return! And yet, with inboxes flooded with promotional emails daily, only the smartest, most personalized, and AI-powered campaigns manage to grab attention.
In 2025, email marketing isn’t just about blasting newsletters—it’s about automation, hyper-personalization, and AI-driven insights that predict customer behavior better than ever.
In this blog, we will discuss 15 AI email marketing tools that analyze data in real time to improve open rates, conversions, and engagement.
9 AI Email Marketing Tools You Can’t Miss Out On In 2025
With AI revolutionizing email marketing, these 9 powerful tools are redefining personalization, automation, and engagement in 2025.
1 Mailchimp
Pricing
Mailchimp offers four pricing tiers based on features and the number of contacts:
- Free – $0/month. This plan is ideal for beginners allowing up to 1,000 monthly emails with basic email templates and limited automation.
- Essentials – Starting at $13/month. This plan includes A/B testing, custom branding, and email scheduling.
- Standard – Starting at $20/month. It offers advanced automation, predictive segmentation, and behavioral targeting.
- Premium – Starting at $350/month. This plan provides unlimited audience segmentation, multivariate testing, and priority support.
Pricing varies based on the number of contacts and additional features.
Key Features
AI-Powered Recommendations – Mailchimp’s AI-driven product recommendation engine analyzes customer behavior and purchase history. It then suggests relevant products thus increasing upselling and cross-selling opportunities. This is particularly useful for ecommerce businesses looking to personalize their email marketing.
Advanced Segmentation – This tool allows businesses to divide their email list into hyper-specific groups based on demographics, purchase history, engagement levels, and behavior. This ensures highly targeted campaigns, leading to better open and conversion rates.
A/B Testing – The platform allows users to test different subject lines, email designs, and send times. Thus it helps to determine which version performs best. This data-driven approach helps businesses refine their email strategies for higher engagement.
Comprehensive Analytics – Mailchimp provides in-depth reports on email campaign performance, including open rates, click-through rates, and customer interactions. Businesses can use these insights to optimize future campaigns and make data-backed marketing decisions.
Best Suited For
This AI email marketing tool is ideal for small to medium-sized businesses across various industries, including ecommerce, retail, and non-profits.
2 Klaviyo
Pricing
Klaviyo’s pricing is based on the number of contacts and usage:
- Email Plan: Starts at $45/month for up to 15,000 emails.
- Email & SMS Plan: Starts at $60/month, which includes 1,250 SMS/MMS credits.
Pricing scales based on the size of your contact list and the number of emails/SMS sent.
Key Features
AI-Driven Predictive Analytics: Klaviyo’s AI features analyze customer behavior patterns and forecast lifetime value. By leveraging historical data, it predicts when a customer is most likely to purchase again, helping businesses send perfectly timed emails.
Personalized Automation: With this tool, you can create automated email sequences that adapt to user behavior in real-time. For example, if a customer abandons their cart, Klaviyo can trigger an email with a dynamic discount to encourage a purchase.
Easy Integration: The tool smoothly integrates with platforms like Shopify, making it easy for online stores to sync customer data.
Dynamic Forms for Lead Capture: Klaviyo provides customizable sign-up forms and popups that help businesses grow their email lists. These forms can be dynamically adjusted based on user behavior, such as exit-intent popups or special discount offers for new visitors.
Best Suited For
Ecommerce businesses looking to maximize engagement, personalize marketing efforts, and drive sales through data-driven automation.
3 HubSpot
Pricing
HubSpot's Marketing Hub offers various pricing tiers based on features and contact limits:
- Starter: Starts at $15/month (ideal for small businesses).
- Professional: Starts at $800/month (for scaling businesses with advanced automation needs).
- Enterprise: Starts at $3,600/month (for large businesses with complex marketing requirements).
Key Features
AI Content Strategy: HubSpot’s AI-driven content tool analyzes your website, audience preferences, and competitors. It then suggests relevant blog topics and email campaign themes. In addition, it also helps optimize subject lines, email copy, and CTAs to improve engagement and SEO performance.
Smart Send Times: This tool’s AI studies customer behavior patterns and determines the optimal time to send emails. This feature ensures your messages land in inboxes at the right moment, increasing open and click-through rates.
CRM Integration: One of HubSpot’s strongest features is its integration with its powerful CRM. This means every customer interaction—whether through email, chat, or social media—is stored in a unified dashboard. Businesses can personalize email campaigns based on a user’s previous interactions, purchases, and preferences.
Detailed Analytics: It provides in-depth analytics, including open rates, click-through rates, bounce rates, and heatmaps that show how users interact with emails. You also get predictive analytics powered by AI, helping you refine your email strategy over time.
Best Suited For
HubSpot is ideal for businesses of all sizes looking for a comprehensive, AI-powered marketing platform.
Also read: Blueprint for a successful Shopify subscription business
4 Phrasee
Pricing
This tool does not publicly list its pricing; interested users must request a quote based on their specific needs.
Key Features
AI-Powered Copywriting: Phrasee uses natural language generation (NLG) and deep learning to create high-performing email subject lines, body content, and CTAs.
Brand Voice Consistency: Unlike many AI content generators, this tool ensures that every piece of text aligns with a brand’s unique tone, voice, and personality.
Performance Prediction: The platform’s AI doesn’t just generate content; it also predicts how different language choices will impact engagement rates. By analyzing past campaign performance and user behavior, Phrasee fine-tunes its copy suggestions to maximize impact before an email is even sent.
Multichannel Optimization: While primarily known for email marketing, this tool extends its AI-driven content optimization to social media, push notifications, and SMS marketing—ensuring cohesive messaging across all digital channels.
Best Suited For
Large enterprises, ecommerce brands, and marketers who want to ensure brand consistency while maximizing engagement and conversions through AI-generated content.
5 Seventh Sense
Pricing
Seventh Sense is designed for HubSpot Pro & Enterprise users, offering two main plans:
- Business Plan: $80/month for 5,000 marketing contacts.
- Enterprise Plan: Custom pricing starting at 150,000 contacts.
- Additional Contacts: Can be added in increments of 5,000 for an additional cost.
Key Features
Send Time Optimization: This tool uses AI to analyze recipient behavior, ensuring that each email is sent at the optimal time for maximum engagement.
Frequency Optimization: This feature helps determine the ideal number of emails to send to each contact. By analyzing past interactions, engagement rates, and subscriber preferences, it prevents email fatigue by ensuring you don't over-send emails to contacts who are less responsive.
Integration with HubSpot: The tool integrates with HubSpot, making it easy to optimize existing email marketing workflows. It enhances HubSpot’s automation tools, helping businesses refine their email outreach strategy without switching to a new platform.
Best Suited For
This tool is especially useful for B2B marketers, ecommerce brands, and SaaS companies looking to fine-tune their email strategies.
6 Omnisend
Pricing
Omnisend offers a tiered pricing model based on features and the number of contacts:
- Free Plan: $0/month – Basic email marketing features with a limited number of emails and contacts.
- Standard Plan: Starts at $16/month – Includes automation workflows, SMS marketing, and performance reports.
- Pro Plan: Starts at $59/month – Adds advanced segmentation, priority support, and additional SMS credits.
Key Features
AI-Powered Product Recommendations: This tool’s AI algorithms analyze customer behavior, purchase history, and browsing activity to suggest personalized product recommendations. This feature improves conversion rates by offering customers with products they are most likely to purchase.
Multichannel Marketing: Unlike traditional email marketing tools, Omnisend integrates multiple marketing channels—email, SMS, push notifications, and social media ads.
Automation Workflows: Omnisend simplifies marketing automation with pre-built workflows for - welcome emails, abandoned cart recovery, post purchase follow ups, and re engagement campaigns. These automation workflows save time while improving efficiency and customer experience.
Advanced Reporting & Analytics: This tool provides in-depth reporting on campaign performance, tracking metrics like:
- Open and click-through rates
- Revenue attribution from emails and SMS
- Customer segmentation insights
- A/B testing results for campaign optimization
Best Suited For
The tool is ideal for ecommerce stores that need a comprehensive email marketing solution with AI-driven automation and multichannel outreach.
Also read: 10 Shopify ERP integration solutions for 2025
7 ActiveCampaign
Pricing
ActiveCampaign offers four pricing tiers, with costs varying based on the number of contacts:
- Starter: Begins at $15/month, offering basic email marketing features.
- Plus: Starts at $49/month, including automation and CRM integration.
- Pro: Priced from $79/month, providing advanced AI-driven insights and automation.
- Enterprise: Custom pricing, offering a tailored solution for large businesses.
Key Features
Advanced Automation: This tool is known for its powerful automation features that allow businesses to create complex workflows. You can automate follow-ups, trigger emails based on customer behavior, and even set up multi-channel automation involving SMS, email, and site tracking.
Email Marketing: With an intuitive drag-and-drop email builder, you can design visually appealing and highly targeted email campaigns. The platform provides pre-built email templates and A/B testing to optimize engagement and conversions. Additionally, AI-driven predictive sending helps determine the best time to send emails for maximum impact.
CRM Integration: Unlike many email marketing tools, this AI tool comes with an inbuilt CRM (Customer Relationship Management) system. Thus it helps businesses track and manage leads efficiently. In addition, it integrates easily with sales pipelines, allowing for automated lead nurturing, contact scoring, and deal tracking..
AI-Powered Insights: The tool leverages artificial intelligence to provide data-driven insights on customer behavior. Also, the platform uses machine learning to analyze past interactions and suggest content that resonates with users.
Best Suited For
It is an excellent choice for businesses of all sizes, from startups to enterprises. It is especially beneficial for companies looking for a comprehensive marketing automation solution that combines email marketing, AI-driven insights, and CRM capabilities into a single platform.
8 Rasa.io
Pricing
Rasa.io offers customized pricing based on the number of subscribers and specific business needs. Interested users should contact their sales team for a personalized quote.
Key Features
AI-Driven Content Curation: Unlike traditional email marketing tools that require manual content selection, Rasa.io uses artificial intelligence to curate and personalize newsletter content for each subscriber.
Engagement Analytics: The tool tracks how recipients interact with the newsletters, offering in-depth insights into open rates, click-through rates, and engagement trends. This data helps businesses understand which types of content resonate most with their audience. Therefore it allows them to refine their content strategy over time.
Automation: The platform automates the entire newsletter creation and distribution process. This feature saves significant time while maintaining high-quality, engaging communications with subscribers.
Best Suited For
Media companies, associations, and businesses that want to engage their audience with AI-personalized, dynamic newsletters.
Also read: Top 9 personalization tips for your Shopify store
9 Campaigner
Pricing
Campaigner offers a variety of pricing plans tailored to different business needs:
-
Email Marketing Automation:
Starter: $59/month for up to 5,000 contacts.
Essential: $179/month for up to 25,000 contacts.
Advanced: $649/month for up to 100,000 contacts.
-
Ecommerce Plan:
Starts at $79.95/month for up to 5,000 contacts.
Key Features
Advanced Segmentation: This tool allows businesses to segment their audience based on various factors such as demographics, purchase history, engagement levels, and behavioral patterns. This feature ensures that emails are highly targeted, increasing the likelihood of conversions.
A/B Testing: With A/B testing, users can experiment with different subject lines, email layouts, call-to-action buttons, and content variations to determine what resonates best with their audience.
Automation Workflows: Campaigner’s automation engine allows marketers to set up sophisticated email sequences triggered by user actions, such as signing up for a newsletter, making a purchase, or abandoning a cart. These workflows ensure timely communication with subscribers, fostering stronger customer relationships and improving retention rates.
Responsive Email Templates: This AI tool offers a wide selection of professionally designed, mobile-friendly email templates. These templates ensure that emails look visually appealing and function correctly across all devices, improving user experience and engagement. Additionally, the drag-and-drop editor allows for easy customization without requiring coding knowledge.
Best Suited For
Campaigner is ideal for medium to large businesses across various industries, including ecommerce, SaaS, finance, and healthcare, that require advanced automation, personalization, and segmentation.
To Wrap Up
Email marketing has always been about connection—reaching the right people with the right message at the right time. But with inboxes more crowded than ever, standing out isn’t easy. That’s where AI comes in—not to replace human creativity, but to enhance it.
You can think of AI as your smart assistant, helping you create emails that feel personal, relevant, and timely without the endless manual work. It takes the guesswork out of what your audience wants, so you can focus on what really matters - building relationships and growing your brand.
At the end of the day, great marketing isn’t just about technology. It’s about people. And when AI and human creativity come together, that’s when the magic really happens.
Author
Winning B2C Email Marketing Campaigns for 2025
Written by: CrawlApps Technologies
April 03, 2025
