Shopify Plus vs Shopify Advanced: Which Plan Fits You in 2026?

The Shopify Plus vs Shopify Advanced gap shrank in 2026. Native B2B reached Advanced in April, Shopify Scripts shut down on June 30, and Shopify Flow is free on every paid plan. Here's what each plan costs now, what's still Plus-only, and when upgrading pays off.

Quick answer

Choose Advanced ($399/month, or $299/month billed yearly in the US) for one store with up to 15 staff, 10 locations and 3 or fewer wholesale price lists. Choose Plus (from $2,300/month) when you need regional stores, checkout changes before payment, unlimited B2B catalogs or higher API capacity.

Shopify Plus vs Shopify Advanced at a glance

Sources: Plus plan, Advanced plan, locations, API limits, B2B by plan.

What changed in 2026

• B2B on all plans (April 2026): Advanced gets companies, catalogs, net terms and self-serve ordering.
• Scripts retired (June 30, 2026): all Shopify Scripts stopped executing; logic now runs on Shopify Functions.
• Flow everywhere: Shopify Flow is free on Basic, Grow, Advanced and Plus. It's no reason to upgrade.

Shopify Advanced vs Shopify Plus pricing

Advanced costs $399/month billed monthly or $299/month billed yearly in the US. Plus starts at $2,300/month on a 3-year term or $2,500/month on a 1-year term. Larger or complex Plus merchants may get a variable platform fee based on revenue, which Shopify doesn't publish.

Source: Shopify Help Center.

Fees: On Shopify Payments, neither plan pays an extra transaction fee. Advanced's US online card rate is 2.5% + 30¢ [VERIFY]; Plus rates are quoted by sales. On a third-party gateway, Advanced adds 0.6% and Plus adds 0.20%.

Break-even: The price gap is $1,901/month ($2,300 minus $399). The gateway fee gap is 0.4%. So above about $475,000 a month through a third-party gateway, the fee savings alone cover Plus. 

Shopify Plus vs Advanced: what's Plus-only?

Plus-only in 2026: checkout UI extensions before payment, custom Shopify Functions apps, 9 expansion stores, unlimited B2B catalogs, 200 locations, unlimited staff, Launchpad, Shopify Audiences and priority support. Smaller extras include custom user groups, email suppression, 25 Hydrogen storefronts, 100 themes and 1 TB of storage per store.

Checkout customization

Advanced can brand checkout, customize it per market, extend the Thank you and Order status pages, and use public Functions apps. Only Plus can add UI extensions to the information, shipping and payment steps, where custom fields, PO numbers and in-checkout upsells live. 

Automation

Both plans include Shopify Flow. Plus adds custom partner app tasks and Launchpad for scheduled sales, theme switches and product drops.

B2B and wholesale

Advanced now has native B2B, capped at 3 catalogs. Plus adds unlimited catalogs, company-specific pricing, deposits and partial payments.

Need help setting it up? See our Shopify B2B and wholesale services.

API limits and ERP integrations

Neither plan has unlimited API calls. Plus gets 1,000 GraphQL Admin points per second against Advanced's 200, which matters for frequent ERP syncs with NetSuite, SAP or Dynamics. More in our Shopify ERP integration guide.

International selling

Advanced sells globally from one store with Shopify Markets, including per-market pricing, duties and theme and checkout customization. Plus adds 9 expansion stores for regions that need their own catalog, team or warehouse. Each separate brand needs its own Plus contract.

Staff, locations and retail

Advanced allows 15 staff and 10 locations. Plus allows unlimited staff and 200 locations, with POS Pro included on the first 20 retail locations.

Support and uptime

Advanced has enhanced 24/7 chat. Plus has priority 24/7 phone and chat. Shopify says Plus "might include" a 99.99% uptime SLA, so ask for it in your contract if you need it.

Advanced Shopify vs Shopify Plus: how to decide

Stay on Advanced if none of these apply. Upgrade if two or more do.

• Custom fields or upsells needed before payment in checkout
• More than 3 B2B price lists, or prices per company
• Separate regional stores planned
• More than 15 staff or 10 locations
• ERP sync hitting API limits
• Over about $475,000/month through a third-party gateway
• Timed drops that need Launchpad

How to upgrade

1. Get a quote from Shopify Plus sales and confirm flat or variable fee.
2. Pick a 1-year or 3-year term (3-year saves $200/month in the US).
3. Plan checkout extensions, Functions and expansion stores.
4. Drop apps that Plus features replace.

Your products, orders and theme stay in place. Our Shopify Plus team can scope the move.

Frequently asked questions

Q: What is the main difference between Shopify Plus and Shopify Advanced?

Advanced is the top standard plan: fixed price, one store, 15 staff and 10 locations. Plus is the enterprise plan: from $2,300/month, 9 expansion stores, unlimited staff, 200 locations, full checkout extensions, unlimited B2B catalogs and 5 times the API limit.

Q: How much does Shopify Plus cost compared to Shopify Advanced in 2026?

Advanced costs $399/month, or $299/month billed yearly, in the US. Plus starts at $2,300/month on a 3-year term or $2,500/month on a 1-year term. Some high-volume merchants pay a variable fee based on revenue.

Q: Is Shopify Flow available on Shopify Advanced?

Yes. Flow is free on Basic, Grow, Advanced and Plus. Plus adds custom partner app tasks, and Launchpad stays Plus-only.

Q: Can Shopify Advanced do B2B and wholesale?

Yes, since April 2026, with up to 3 B2B catalogs. Plus adds unlimited catalogs, company-specific catalogs, deposits and partial payments.

Q: What are the transaction fees on Shopify Plus vs Shopify Advanced?

On Shopify Payments, neither plan adds a transaction fee. On a third-party gateway, Advanced charges 0.6% and Plus charges 0.20% per transaction.

Q: Can I customize checkout on Shopify Advanced?

Partly. Advanced can brand checkout and extend the Thank you and Order status pages. Only Plus can add extensions to the information, shipping and payment steps or run custom Functions apps.

Q: How many stores do you get with Shopify Plus?

Your main store plus 9 expansion stores for one brand. Extra stores cost a monthly fee each or a revenue share.

Q: What happened to Shopify Scripts?

Shopify Scripts stopped executing on June 30, 2026. Discount, shipping and payment logic now runs on Shopify Functions, and checkout.liquid is no longer supported.

Q: When should I upgrade from Shopify Advanced to Shopify Plus?

Upgrade when a Plus-only feature solves a real problem: more than 3 B2B catalogs, regional stores, checkout changes before payment, over 15 staff or 10 locations, or higher API capacity. Otherwise, Advanced is better value.

The bottom line

Advanced covers more than most comparison posts admit, including Flow and native B2B. Plus is worth it for checkout control, multiple stores, deep B2B pricing and enterprise integrations. Not sure where you stand? Get a free Shopify audit.