Top 30 Biggest Brand Using Shopify in 2026

Shopify has come a long way from being a scrappy alternative to the big ecommerce platforms. Today, it powers over 2 million online stores worldwide and processes billions of dollars in sales every single year. 

What started as a solution for small businesses has quietly become the platform of choice for some of the most recognizable names on the planet. If you have ever wondered which major brands use Shopify, you are in for a surprise. 

In 2026, the platform is stronger than ever, and top shopify store choosing it keep getting bigger.

Here is a deep look at the top companies and brands using Shopify right now, why they chose it, and what makes the platform work so well.

Table of content

• Why Big Brands Choose Shopify in 2026
• Top 30 Companies & Brands Powered By Shopify
  • #1 Gymshark
  • #2 Taylor Swift
  • #3 Kylie Cosmetics
  • #4 Kim Kardashian – SKKN by Kim
  • #5 Victoria Beckham
  • #6 Huel
  • #7 Red Bull
  • #8 Mattel
  • #9 Steve Madden
  • #10 Rebecca Minkoff
  • ##11 Allbirds
  • #12 Bombas
  • #13 Dr Squatch
  • #14 Wild Deodorant
  • #15 Beardbrand
  • #16 Oh Polly
  • #17 Triangl
  • #18 Bremont
  • #19 Tropic Skincare
  • #20 Lazy Oaf
  • #21 Absolute Collagen
  • #22 Nicce
  • #23 Condor Cycles
  • #24 Beefcake Swimwear
  • #25 Rocket Dog
  • #26 Haus London
  • #27 Nespresso
  • #28 Heinz
  • #29 Lindt
  • #30 Staples Canada
• Final Thoughts

Why Big Brands Choose Shopify in 2026

Before we get into the names, it is worth understanding why a brand worth hundreds of millions of dollars would pick the same platform as a first-time entrepreneur. 

The answer comes down to a few things:

• Shopify Plus gives enterprise-level brands dedicated infrastructure, automation tools, and support without the complexity of building from scratch.

• Headless commerce capabilities let brands run custom frontends while Shopify handles the backend.

• Global scalability with Shopify Markets allows brands to sell in multiple languages, currencies, and regions from one dashboard.

• App ecosystem with over 8,000 integrations covers everything from subscriptions and loyalty programs to advanced analytics and fulfillment.

• Reliability during high-traffic events like Black Friday has made Shopify the trusted partner for brands that cannot afford downtime.

Top 30 Companies & Brands Powered By Shopify 

Let us go through a list of all the brands that are using this platform in 2026.

#1 Gymshark

Few stories in ecommerce are as inspiring as Gymshark. Ben Francis started the brand in his parents' garage, personally stuffing orders into bags and shipping them himself. Fast forward to today, the brand is valued at over $1.4 billion and operates one of the busiest Shopify stores in the world.

After a catastrophic Black Friday crash on their previous Magento platform, Gymshark made the switch to Shopify Plus and never looked back. They have since taken things further by adopting a headless commerce architecture, pairing Shopify with the Contentful CMS for a lightning-fast, fully flexible storefront. 

The brand also opened a flagship store on London's Regent Street, proving that Shopify works beautifully as the backbone of an omnichannel retail strategy. 

#2 Taylor Swift

Yes, even the biggest popstar in the world trusts Shopify with her merch business. 

Taylor Swift's official store runs on Shopify and handles the kind of traffic most stores could only dream of, especially around album drops and tour announcements. 

The store sells everything from vinyl records and clothing to limited edition collectibles, offering a smooth shopping experience that has become a core part of the Swiftie culture. 

#3 Kylie Cosmetics

Kylie Jenner's beauty empire generates an estimated $29 million in annual revenue through her Shopify store. 

The site is clean, well-organized, and covers cosmetics, fragrance, skincare, and baby products. Kylie Cosmetics is a textbook example of how a celebrity brand can build a serious DTC business on Shopify Plus. 

#4 Kim Kardashian – SKKN by Kim

SKKN by Kim is a minimalist, white-space-heavy Shopify store that leans into clean beauty. The store uses a Recharge integration to power product subscriptions, letting customers set replenishment schedules for their skincare routine. 

It is one of Shopify's top-performing celebrity stores and a solid example of keeping the shopping experience frictionless.

#5 Victoria Beckham

Victoria Beckham's fashion label, launched in 2008, has become synonymous with modern minimalism. Her Shopify store covers the full range of clothing, bags, shoes, and accessories. It also links through directly to Victoria Beckham Beauty, a separate Shopify store handling her beauty and fragrance line. 

The site makes extensive use of editorial video and photography that rivals any luxury ecommerce experience.

#6 Huel

Huel, short for Human Fuel, is one of the UK's biggest DTC success stories. 

Launched in 2015, the brand started with nutritionally complete powder products and has since expanded into hot food pouches, vitamin drinks, snack bars, ready-to-drink shakes, and even clothing. 

Huel uses Shopify to manage orders across dozens of international markets, demonstrating how well the platform works across multiple territories simultaneously.

#7 Red Bull

Red Bull's merchandise store is powered by Shopify plus, and it is exactly the kind of store you would expect from a brand that sponsors Formula 1 teams, extreme sports events, and everything in between. 

The store sells apparel, accessories, and team-specific gear. It is a great example of a non-native retail brand using Shopify to run a tight, well-executed merch operation.

#8 Mattel

The toy giant behind Barbie, Hot Wheels, and UNO runs its DTC shopping experience on Shopify. The store is thoughtfully segmented for different audiences, including parents, collectors, and corporate buyers, with filtering options by age range and budget. 

After the Barbie film became a cultural phenomenon in 2023, Mattel's Shopify store handled a massive surge in traffic without missing a beat.

#9 Steve Madden

Steve Madden operates multiple Shopify Plus storefronts generating an estimated combined revenue of over $20 million annually. 

The brand's ecommerce presence is well-organized, with separate collections for men and women. It offers high-quality product photography, and a shopping experience that reflects the brand's urban and contemporary identity.

#10 Rebecca Minkoff

Rebecca Minkoff is a globally recognized fashion brand known for its editorial-quality photography and smart loyalty features. 

The Shopify store includes an integrated rewards system that gives shoppers points for actions like writing reviews, following the brand on social media, and creating an account. 

It is a smart retention play that turns one-time buyers into repeat customers.

Let’s work together to build your store

We are one of the world’s most trusted and experienced Shopify Plus Partners.

Get in touch

#11 Allbirds

Allbirds bquilt an entirely new footwear category around sustainable materials, starting with New Zealand merino wool. 

Their Shopify store does an excellent job of communicating the brand's environmental values alongside the products themselves. 

Clean navigation, honest storytelling, and strong product photography make it one of the most admired Shopify stores in the direct-to-consumer space.

#12 Bombas

Bombas is not just selling socks. The brand's buy-one-donate-one model has donated over 100 million items to people in need, and its Shopify store plays a central role in making that mission visible. 

An interactive sock quiz helps customers find the right product for their needs, adding a personalized layer to the shopping experience. 

The brand earns an estimated $20 million or more in annual Shopify revenue.

#13 Dr Squatch

Dr Squatch turned natural soap into a cultural moment through brilliantly funny advertising. The brand's Shopify plus store backs this up with a vibrant product display, email capture pop-ups, and a subscription model that rewards loyal customers with better pricing. 

It is a master class in combining entertainment-driven marketing with a conversion-optimized storefront.

#14 Wild Deodorant

Wild became one of the UK's most talked-about sustainable brands almost overnight, and their Shopify subscription store was built to handle it. 

The refillable aluminium deodorant concept, combined with an ever-changing range of scents and a genuinely engaging brand voice, struck a chord with eco-conscious consumers. 

Wild's Shopify store is one of the best examples of subscription commerce done right.

#15 Beardbrand

Beardbrand started as a blog and YouTube channel for men who wore beards with pride, and grew into a full-scale grooming brand on Shopify. From beard oils and balms to hair and body care, the product range has expanded significantly while the brand's identity has stayed consistent. 

A recent push toward sustainability, including refillable aluminium packaging, keeps the brand relevant for today's conscious consumer.

Read More: AI-Powered Semantic Search Hacks For Shopify Stores

#16 Oh Polly

Oh Polly is a UK-based women's fashion brand running on Shopify Plus, and it is one of the platform's fastest-growing fashion stores. 

The site uses Shopify Markets to handle multiple currencies, languages, and local payment methods, making it genuinely accessible to a global audience. 

Fast-loading product pages, clean aesthetics, and strong social media integration make it a go-to destination for trend-driven shoppers.

#17 Triangl

Triangl became famous for its neoprene bikinis and its Instagram-first approach to fashion marketing. 

The online-only swimwear brand has always operated entirely through ecommerce, and Shopify gives it the platform to sell globally without the overhead of a physical retail presence. 

The site blends lifestyle photography with product shots in a way that feels effortless and aspirational.

#18 Bremont

Bremont makes luxury British watches by hand, and their Shopify store reflects every bit of that craftsmanship. 

High-production video, behind-the-scenes photography from the workshop, and a brand story that goes deep into the heritage of watchmaking all come together to create a premium shopping experience. 

Bremont proves that Shopify is absolutely capable of supporting high-ticket, luxury retail.

#19 Tropic Skincare

Tropic Skincare launched after founder Susie Ma appeared on The Apprentice and has grown into one of the UK's most successful skincare brands. 

The Shopify store does a fantastic job of supporting both direct product sales and a network of brand ambassadors who sell on behalf of the company. 

A live shopping event run through the platform drew over 15,000 viewers and sold more than 1,100 products in a single session.

#20 Lazy Oaf

Lazy Oaf has been making bold, colorful, and gloriously weird streetwear in London for over 20 years. 

The brand migrated from Magento to Shopify to get a more flexible platform, and the results speak for themselves. 

The site's visual identity is unmistakable, and the ever-changing collections and collaborations keep the community coming back.

#21 Absolute Collagen

Absolute Collagen is one of the UK's fastest-growing wellness brands, having ranked in the top 5 of the Sunday Times 100 fastest-growing companies list. 

Their Shopify store, combined with a Recharge-powered subscription portal, supports consistent repeat purchase behavior. 

#22 Nicce

Nicce is a London streetwear label deeply rooted in the city's music and culture scene. 

Their Shopify store brings that identity to life with clean, minimal design and a community-first approach to content. The brand is a great example of how Shopify can support a culturally-driven brand that relies heavily on storytelling alongside product.

#23 Condor Cycles

Condor Cycles has been London's premier cycle retailer since 1948. 

The brand rebuilt its digital presence on Shopify 2.0 to deliver a faster, cleaner, and more conversion-focused store that matches the premium nature of the products. 

#24 Beefcake Swimwear

Beefcake Swimwear takes a values-first approach to fashion, making sustainable, androgynous swimsuits inspired by 1920s style. 

The brand is transparent about its production costs, showing customers exactly how much it costs to make each piece. It is a rare and refreshing approach that builds genuine trust, and the Shopify platform supports that kind of transparency-first shopping experience with ease.

#25 Rocket Dog

Rocket Dog is a globally recognized women's footwear brand that needed a platform capable of growing with it. 

Shopify gave the brand the reliability and scalability it needed to serve millions of customers across global markets without technical growing pains.

Let's Build Your Custom Shopify Store

We help you build a Shopify store that fits your brand perfectly.

Get in touch

#26 Haus London

Haus is a contemporary furniture brand based in East London. 

Their Shopify store uses in-situ lifestyle photography to show products in real-life settings, helping customers visualize pieces in their own homes. 

The left-hand navigation is clean and intuitive, making it easy to browse a large catalog without feeling overwhelmed.

#27 Nespresso

Nespresso has adopted Shopify as part of its direct-to-consumer strategy, selling coffee machines, capsules, and accessories through a sleek, brand-consistent storefront. 

For a brand that sells a physical product requiring ongoing repurchase, Shopify's subscription capabilities and smooth reorder experience are a natural fit.

#28 Heinz

Heinz brought its direct-to-consumer business to Shopify with curated bundles and limited edition product drops. 

The Heinz to Home store, launched during a period of strong at-home cooking growth, showed how legacy FMCG brands can build a credible ecommerce presence quickly using Shopify's infrastructure.

#29 Lindt

Lindt runs seasonal and gifting-focused Shopify stores that do particularly strong business around holidays. 

High-quality product photography, gift bundles, and smooth checkout flows make the experience feel premium and personal. 

It is a great example of how a traditional confectionery brand can thrive in direct-to-consumer ecommerce.

#30 Staples Canada

Staples Canada operates its ecommerce on Shopify Plus, managing a vast product catalog across business supplies, technology, and office furniture. 

The sheer scale of the catalog and the complexity of B2B purchasing requirements make this one of the most technically impressive Shopify Plus implementations in retail.

Read More: trending clothing products on shopify

Final Thoughts

The diversity of brands on this list says a lot about where Shopify stands in 2026. What they all have in common is that Shopify gives them a reliable and flexible foundation to sell their products online, without needing a team of engineers to keep it running.

For brands evaluating ecommerce platforms in 2026, the message from this list is clear: Shopify is not just for startups anymore. It is the platform that some of the world's most ambitious companies trust to run their business.