The 30 + Biggest Brands on Shopify in 2026 (Verified List)

Why big companies use Shopify in 2026

Shopify stopped being "the platform for small stores" a while ago.

In Q2 2026, Shopify processed $115.6 billion in gross merchandise volume, up 32% year over year, for millions of businesses in more than 175 countries. Merchant retention also rises with size: 92% at $1M in GMV and 97% at $10M. In other words, brands that grow on Shopify tend to stay on Shopify.

From the projects we work on, big brands usually move to Shopify for one of four reasons:

1. Their old platform broke under traffic. This is the most common trigger by far. A Black Friday crash or a product drop that took the site down is what starts most replatforming conversations we have.
2. Speed to launch. Enterprise brands can stand up a new DTC store in weeks, not quarters. Heinz is the extreme example (below).
3. Lower maintenance cost. On Magento or a custom build, a large share of the budget goes to hosting, patches and keeping the lights on. On Shopify, most of that budget can go to growth.
4. B2B and retail in one place. Shopify's B2B GMV grew 76% year over year in Q2 2026. Brands like Staples and Carrier use one stack for wholesale, retail and DTC.

Very large retailers can also use Commerce Components, Shopify's modular enterprise offering for brands doing $500 million to billions in GMV. These retailers take Shopify's checkout and back end and pair them with their own front end.

Fashion and apparel brands on Shopify

Fashion is the biggest category on Shopify, and it isn't close. Drops, influencer launches and huge catalogs are exactly the conditions where a store either holds up or falls over.

1. Gymshark

Gymshark is the classic Shopify comeback story. The brand started on Shopify, moved to Magento as it grew, and then had a Black Friday crash that knocked the site offline for about eight hours. Founder Ben Francis hand-wrote more than 2,500 apology notes to affected customers. Ten months after the move to Magento, Gymshark went back to Shopify Plus.

Gymshark later used Shopify Scripts to customize its checkout, for example adding surprise free gifts that built loyalty.

Steal this: Your checkout is part of your brand. A small free-gift rule at checkout costs little and gets talked about.

2. SKIMS

Kim Kardashian's shapewear and loungewear brand is one of the merchants Shopify names in its Q2 2026 results. SKIMS runs a drop model: limited releases, waitlists and restocks that create huge traffic spikes in short bursts.

Steal this: A waitlist or "notify me" button on sold-out products turns lost sales into a list of people who have already shown buying intent.

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3. Fashion Nova

Fashion Nova is one of the highest-traffic fashion stores on Shopify. It built its audience almost entirely through Instagram and influencers, and its storefront runs a very large, fast-changing catalog of dresses, swimwear, menswear and plus sizes.

Steal this: Fashion Nova's navigation is built around occasions and trends ("going out," "vacation"), not just product types. That is how shoppers actually think.

4. Supreme

The streetwear brand moved to Shopify Plus in late 2022 and built a customized one-step checkout for its weekly drops. Shopify still names Supreme as a merchant in 2026. When an entire collection can sell out in minutes, every extra checkout step costs real money.

Steal this: If you run limited drops, count your checkout steps. Then cut one.

5. Vuori 

Vuori, the California performance apparel brand, is another merchant Shopify highlights in its 2026 results. It has grown from DTC into a large wholesale and retail footprint.

6. Aldo

The Canadian footwear and accessories company is named by Shopify as a merchant in Q2 2026. Aldo is a good example of an established retailer with hundreds of physical stores running its commerce on Shopify, not a digital-native startup.

7. Allbirds

Allbirds built a new footwear category around natural materials such as merino wool. It runs both its ecommerce and its retail stores on Shopify, using Shopify POS in-store, so inventory and customer data stay in one system.

Steal this: Allbirds puts material and sustainability details on the product page, right next to the add-to-cart button. If your product has a real "why," that is where it belongs.

8. Steve Madden

Shopify has publicly named Steve Madden as one of its enterprise brands. The company runs multiple storefronts across its brand portfolio. Running several stores on Shopify Plus is one of the most underrated features of the platform for multi-brand companies.

Steal this: If you run more than one brand or region, separate stores with shared operations are often cleaner than one bloated store.

9. Mejuri

The fine jewelry brand runs on Shopify Plus and uses it for international expansion. Mejuri helped make "everyday fine jewelry" a mainstream category by selling directly online instead of through traditional jewelers.

Steal this: High-ticket products need trust signals close to the price, such as materials, care, warranty and returns.

10. David's Bridal

The US bridal retailer is one of Shopify's featured case studies. It is a useful example of a long-established brick-and-mortar brand (with a big appointment-driven business) running its digital commerce on Shopify.

11. Oh Polly

The UK womenswear brand runs on Shopify Plus and sells globally using multiple currencies and local payment methods. It is built for fast, influencer-driven product launches.

Steal this: Local currency and local payment methods at checkout matter more than translated copy when you start selling abroad.

12. Victoria Beckham

Victoria Beckham's fashion label, launched in 2008, sells clothing, bags, shoes and accessories on Shopify, with a separate store for Victoria Beckham Beauty. The site leans on editorial photography and video in the way a luxury magazine would.

Steal this: Splitting a sub-brand into its own store (as with Victoria Beckham Beauty) keeps each customer experience focused.

13. Bombas

Bombas donates an item for every item purchased, and its Shopify store keeps that mission visible on almost every page. A product-finder quiz helps shoppers choose between dozens of sock styles.

Steal this: If your range is confusing, a 3-question quiz often converts better than another filter.

15. Lazy Oaf

The London streetwear label has been making bold, playful clothing for over 20 years. It moved from Magento to Shopify to get a more flexible platform for constant collaborations and drops.

Steal this: Lazy Oaf's copy sounds exactly like the brand. A strong voice in product descriptions is free differentiation.

16. Nicce

Nicce is a London streetwear label rooted in the city's music and culture scene. Its Shopify store keeps the design minimal and lets campaign imagery carry the brand.

Steal this: If you have strong photography, use fewer design elements, not more.

17. Bremont

Bremont makes luxury British watches. Its Shopify store uses workshop video and deep heritage storytelling to justify watches that cost thousands. It is proof that Shopify works for luxury, not just mass-market fashion.

Steal this: For expensive products, the "how it's made" story does real selling work.

Beauty, skincare and wellness brands on Shopify

Beauty and wellness brands live on repeat purchases, so subscriptions, bundles and replenishment reminders do most of the heavy lifting.

18. Kylie Cosmetics

Kylie Jenner launched Kylie Cosmetics on Shopify Plus in 2015, and her first lip kit collection sold out within a minute. It remains one of the best-known examples of a celebrity brand that handles launch-day traffic spikes on Shopify. The store now covers cosmetics, skincare and fragrance. Read our Kylie Cosmetics Shopify case study for the full story.

Steal this: Launch-day traffic is predictable. Load-test your theme and apps before a big launch, not during it.

19. Glossier

Glossier, one of the original DTC beauty brands, moved to Shopify Plus in late 2022. Shopify has also featured Glossier in a case study about using the Shop app for a product launch.

Steal this: Glossier writes product pages in the voice of a friend, not a lab. Test plain-language copy against your current descriptions.

20. Huel

Huel, short for "human fuel," is one of the UK's biggest DTC success stories. The brand sells across many international markets from Shopify. Its business runs on subscriptions, bundles and repeat orders.

Steal this: Make the subscription option the default view on product pages if most of your revenue comes from repeat customers.

21. Dr. Squatch

Dr. Squatch turned natural soap into a cultural moment with funny, long-form video ads. Its Shopify Plus store backs that up with bundles and a subscription model that rewards loyal customers with better pricing.

Steal this: Bundles raise average order value with almost no extra cost. Dr. Squatch leads with them.

22. Wild

Wild sells refillable deodorant cases and compostable refills by subscription. Its Shopify store is one of the clearest examples of the "buy the case once, subscribe to refills" model.

Steal this: If your product has a consumable part, sell the hardware once and the refill on subscription.

23. Tropic Skincare

Tropic was founded by Susie Ma after her appearance on The Apprentice. It has grown into a major UK skincare brand that sells directly and through a network of brand ambassadors, with Shopify supporting both channels.

Steal this: If you sell through people (ambassadors, affiliates, stylists), make sure your store can attribute those sales cleanly.

24. Absolute Collagen

One of the UK's fastest-growing wellness brands, Absolute Collagen pairs its Shopify store with a subscription portal for repeat purchases.

Steal this: A self-serve subscription portal (skip, swap, pause) reduces cancellations, because customers can adjust instead of quitting.

25. Beardbrand

Beardbrand started as a blog and YouTube channel and grew into a full grooming brand on Shopify. Content still drives the business.

Steal this: Beardbrand proves that content-first brands can sell. Your blog can be a sales channel if every post leads to a product.

Food and beverage brands on Shopify

Big consumer packaged goods companies mostly use Shopify for direct-to-consumer side channels, gifting and merchandise, not to replace supermarkets.

26. Heinz to Home

When the 2020 lockdowns cut people off from stores, Kraft Heinz UK built its first-ever direct-to-consumer shop. According to Shopify, Heinz to Home launched just seven days after Heinz signed with Shopify Plus, on April 9, 2020. The first bundles were Beanz, Tomato Soup and Spaghetti Hoops.

The store later added sauces, baby food and personalized ketchup bottles. Kraft Heinz's head of ecommerce described it as more of a data and insight channel than a sales channel.

Steal this: You don't need a full catalog to launch. Heinz started with one bundle and expanded based on what customers asked for.

27. Red Bull

Red Bull's merchandise store runs on Shopify Plus and sells apparel, accessories and team gear tied to its Formula 1 and extreme-sports sponsorships.

Steal this: Merch tied to events (races, seasons, collaborations) gives your store a natural reason to email people.

28. Nescafé

Nestlé's coffee brand sells products such as its Gold range through a Shopify Plus store. (Some lists include Nespresso, another Nestlé brand. We couldn't find evidence that Nespresso runs on Shopify, so we left it out.)

Steal this: For repeat-purchase products, make reordering a one-click action.

29. Budweiser

Budweiser sells branded barware, clothing and seasonal gear through a Shopify Plus merch store.

Steal this: Seasonal bundles (game day, holidays) give you a fresh hero product without new manufacturing.

30. Lindt

The Swiss chocolatier uses Shopify for gifting-focused DTC stores that peak around holidays. Gift bundles and personalization are the core of the experience.

Steal this: Add gift messages and gift wrap at checkout before your peak season, not during it.

Retail, tech and enterprise companies on Shopify

This group is where Shopify's "it's only for small stores" reputation really falls apart.

31. Mattel

Mattel was one of the first companies to use Shopify's Commerce Components, moving its full portfolio of brands, including Barbie, Hot Wheels and Fisher-Price, onto Shopify. Mattel's CTO said the company first worked with Shopify on Mattel Creations, its platform for collectible drops.

Steal this: Mattel tested Shopify on one project (Creations) before moving everything. A pilot store is a low-risk way to test a replatform.

32. Meta

Meta is one of the merchants Shopify names in its Q2 2026 results. It is about as clear a signal as you'll get that Shopify works at big-tech scale.

33. Carrier

Carrier, the heating, cooling and climate-technology manufacturer, is also named by Shopify as a merchant in 2026. It shows that Shopify isn't just a consumer-brand platform. Industrial and B2B-heavy companies use it too.

34. Staples Canada

Staples Canada moved from OpenCart to Shopify Plus and runs a huge catalog of office supplies, technology and furniture for both consumers and businesses. Shopify has named Staples among its enterprise customers.

Steal this: With a big catalog, on-site search is your most important navigation. Check what your search returns for your top 20 queries.

35. JB Hi-Fi

Australia's major electronics retailer is another enterprise brand Shopify has named publicly. It handles huge sale events on Shopify.

Steal this: Big sale events need a plan for app and script load. Our BFCM app stack audit is a good starting point.

36. Sonos

The premium audio brand runs on Shopify Plus across the Americas, Europe and Asia-Pacific. It is one of the largest electronics brands on the platform.

Steal this: For technical products, comparison tables on product pages answer the "which one do I need?" question before it becomes an email.

37. Skullcandy

According to Shopify's case study, Skullcandy replatformed to Shopify in 90 days and grew holiday revenue 45% year over year.

Steal this: A 90-day replatform is realistic for a large brand. Long migrations usually mean the scope wasn't controlled.

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38. BarkBox

BarkBox, the dog toy and treat subscription company, is named in Shopify's Q2 2026 results. It is a strong example of subscription commerce at scale.

Steal this: BarkBox sells a theme and a surprise, not just a product. Monthly themes give subscribers a reason to stay.

39. Tesla Shop

Yes, Tesla is on Shopify, but only partly. Tesla's accessories and lifestyle store runs on Shopify Plus, selling wall connectors, apparel and items like the kids' Cyberquad. Vehicles, solar and Powerwall orders stay on Tesla's own platform, because those need vehicle-level inventory and registration workflows that a standard ecommerce platform isn't built for.

Steal this: You don't have to move everything at once. Many big companies put their simpler product lines on Shopify and keep specialist systems where they genuinely need them.

Entertainment and celebrity stores on Shopify

40. Taylor Swift Official Store

Taylor Swift's official store runs on Shopify and handles some of the most intense traffic spikes in ecommerce, especially around album announcements and tour dates. It sells vinyl, clothing and limited-edition collectibles.

Steal this: Pre-orders let you sell before inventory exists and tell you exactly how much to produce.

What these stores have in common (and what you can copy)

After building and fixing more than 230 Shopify stores, we see the same patterns in the biggest brands, regardless of industry.

They plan for traffic spikes before they happen. Gymshark, Supreme and Kylie Cosmetics all built their businesses around launch moments.

In our audits, launch-day slowdowns are rarely caused by Shopify itself. They usually come from too many apps and heavy theme scripts. 

They keep checkout short. Supreme customized a one-step checkout. Gymshark used checkout rules to add gifts. The pattern is the same: the fewer decisions at checkout, the more orders.

They sell repeat purchases, not just first orders. Huel, Wild, Dr. Squatch, Absolute Collagen and BarkBox all build their stores around subscriptions or bundles.

They pilot before they commit. Mattel started with one project. Heinz started with one bundle. Big brands rarely move everything at once.

They treat the product page as the sales page. Allbirds' materials, Bombas' quiz and Sonos' comparisons all answer the shopper's objection right where the decision happens. On our Ikiru project, CRO-focused product page changes helped increase conversion rate by 22%. 

You don't need SKIMS' budget to apply any of this. You do need a store built for it. If you want to know where your store falls short, get a free Shopify audit.

A note on revenue figures

You'll see other lists claim exact revenue for brands like Fashion Nova or Kylie Cosmetics. Most of these brands are private and don't publish their numbers, so those figures are third-party estimates.

The estimates also disagree wildly. For Fashion Nova alone, we found published estimates ranging from about $362 million to about $550 million. That is why we didn't include revenue in our table. If a list gives you an exact figure for a private company, ask where it came from.

How to check if a brand uses Shopify

You can usually confirm it yourself in under a minute:

1. View the page source. Right-click the homepage, choose "View page source," and search for cdn.shopify.com or Shopify.theme. If either appears, the store runs on Shopify.
2. Use a browser extension. Tools like Wappalyzer or BuiltWith detect the ecommerce platform automatically.
3. Check the checkout. Shopify checkouts have a recognizable layout and often show Shop Pay as a payment option.

One caveat: brands using a headless setup (a custom front end on top of Shopify) can hide most of these signals. The checkout is usually still a giveaway.

How we verified this list

We included a brand only if it met one of two standards:

• Named by Shopify. The brand appears in an official Shopify earnings release, a Shopify case study, or a statement from Shopify reported in the press.
• Storefront check. Our team confirmed Shopify code on the brand's live store in 

Brands we couldn't verify were removed. Exact revenue figures for private companies are left out, for the reasons explained above. This list is re-checked.

FAQ: brands and companies that use Shopify

Q: What is the biggest brand on Shopify?

Shopify doesn't publish a ranking of its merchants. By parent-company size, the biggest companies on Shopify include Meta, Mattel, Kraft Heinz (Heinz to Home) and Nestlé (Nescafé). Among brands that were born online, Gymshark, SKIMS and Fashion Nova are usually considered the largest.

Q: Who are Shopify's largest customers?

In its Q2 2026 results, Shopify named Aldo, BarkBox, Carrier, Meta, SKIMS, Supreme and Vuori as examples of brands on the platform. Shopify has also named Mattel, Staples, Steve Madden and JB Hi-Fi as enterprise customers.

Q: Do big companies use Shopify or Shopify Plus?

Most use Shopify Plus, the enterprise plan, or Shopify's enterprise tools. The very largest retailers can use Commerce Components, which lets them combine Shopify's checkout and back end with their own custom systems. See our Shopify pricing guide for plan costs.

Q: Is Shopify good for large businesses?

The data suggests yes. Shopify reports merchant retention of 92% for merchants at $1 million in GMV and 97% at $10 million, which means large brands rarely leave. The main reasons brands move to Shopify are reliability during traffic spikes, faster launches and lower maintenance costs than custom or Magento builds.

Q: How many companies use Shopify?

Shopify says millions of businesses in more than 175 countries use its platform. In Q2 2026 alone, those merchants sold $115.6 billion worth of goods.

Q: What are the best Shopify store examples in 2026?

For design and conversion ideas, look at Gymshark (checkout and drops), Allbirds (product storytelling), Bombas (product quizzes), Sonos (comparison pages) and Huel (subscriptions). Our guide to the best Shopify product page examples goes deeper on product pages.

Q: Is Tesla on Shopify?

Partly. Tesla's accessories and merchandise store runs on Shopify Plus, but its cars, solar panels and Powerwall are sold through Tesla's own platform.

Q: Can a big brand migrate to Shopify quickly?

Yes, if the scope is controlled. Heinz launched a new Shopify Plus store in seven days, and Skullcandy replatformed in 90 days. Larger catalogs and B2B setups take longer.

Read our Shopify vs Magento comparison or see our Shopify migration service.

The bottom line

The brands on this list range from a 150-year-old ketchup maker to a streetwear label that sells out in minutes. What they share is a decision to stop spending money on keeping a store online and start spending it on growth.

If you're running on Magento, WooCommerce or a custom build and wondering whether Shopify can handle your business, the answer from this list is yes. The real question is how to move without losing traffic or sales along the way.

That is what we do. Crawlapps has delivered 230+ Shopify stores for DTC and B2B brands. Talk to our Shopify Plus team or book a free store audit.

Related reading: Popular clothing brands using Shopify · Beauty and health brands using Shopify · Best ecommerce platforms in 2026