September 1, 2025 8 mins

Top 10 Ways to Increase Revenue with Shopify Mobile Optimisation

Mobile Optimization

shopify

Shopify Plus

Most of your customers are on their phones, and that is where shopping decisions begin today. Whether it is a quick Google search, an Instagram swipe-up, or an email link that leads straight to a product page, mobile has become the default way people discover and shop from brands.

In 2025, mobile commerce makes up almost 60% of all ecommerce sales worldwide, which is over $2.5 trillion in revenue (source: statista). Shoppers who browse on mobile are also more likely to complete a purchase when the experience is smooth, fast, and easy to use.

The problem is that many Shopify stores still design with desktop in mind, which leads to slow pages, awkward navigation, and abandoned carts on mobile.

Every one of those issues means lost revenue.

The good news is with the right Shopify mobile optimisation strategies, you can capture more sales from the traffic you already have.

In this blog, we will explore the top 10 ways to increase revenue with Shopify mobile optimisation and how small changes can deliver big results.

Why Mobile Commerce Is Important for Shopify Stores

Shoppers are no longer tied to their desktops. They browse products on their phones while commuting, tap through Instagram ads, or open links from emails on the go. For most of your customers, the mobile version of your Shopify store is the first real impression of your brand.

In short, mobile optimization is about designing for smaller screens from the ground up since a bad experience at any stage can mean an abandoned cart.

The numbers speak loudly

Mobile commerce in the US is set to reach $850 billion by 2027
Mobile already makes up 7.6% of all retail sales in the US
Customers expect speed and simplicity, and they will leave quickly if they do not get it

10 Proven Tactics To Increase Your Revenue Through Shopify Mobile Optimization

Here are ten ways to optimize your Shopify store for mobile and turn more visitors into paying customers.

#1 Personalize Mobile Product Recommendations

Mobile shoppers have limited attention spans. They do not want to scroll endlessly, and generic “you might also like” sections often push them away. Personalized product suggestions solve this by showing items that actually match their interests.

Smart recommendations can increase sales by 15 to 25%. On mobile, where browsing sessions are short, this small nudge can make the difference between a bounce and a purchase.

Let us go through the ways you can implement this on Shopify:

Use apps like Klaviyo or Rebuy to automate suggestions
Highlight complementary or frequently bought-together products
Check Shopify analytics to see which products get the most views on mobile and adjust recommendations accordingly

Example: Planet Beauty, a beauty retailer using Shopify Plus, added personalized product recommendations via Rebuy’s Smart Cart solution. The result was a solid 12% increase in AOV, a great proof that personalization works. (source: rebuyengine)

#2 Make Cart Items Save Across Devices

Shoppers rarely complete a purchase in one sitting. They might start browsing on mobile during a commute, then revisit later on a laptop. If their cart is gone when they return, the frustration often leads to an abandoned purchase.

A synced cart across devices keeps the journey smooth and prevents lost revenue.

Around 60% of US consumers switch devices while shopping online. When carts do not carry over, nearly one in five sales is lost to abandonment.

That is a significant chunk of revenue slipping away simply because the experience was not consistent.

This is how you can enable it on Shopify:

Activate Shopify customer accounts so carts and preferences are remembered across sessions.
Use apps like Persistent Cart or similar tools that automatically sync carts between devices.
Add a “save for later” option on mobile carts to encourage shoppers to come back and complete their order.

Also read: How to sell on Shopify without spending big on ads

#3 Test Small Mobile Design Changes

Not every increase in revenue comes from a major redesign. Often it is the small details on mobile that make the biggest difference. Things like slightly larger buttons, swipe-friendly product galleries, or a clearer call to action can smooth out friction and keep shoppers moving forward.

Mobile users are quick to drop off when the experience feels clunky. In fact, close to 18% of shoppers abandon a store when buttons are too small or navigation feels awkward.

On the other hand, testing small design tweaks has been shown to lift conversions by as much as 20%, proving that little changes can deliver big returns.

Take Oliver Cabell, a Shopify Plus footwear brand. Their mobile AB test placed a refined call to action on product pages, resulting in a 21.77% increase in mobile checkout visits and an 11.06% increase in revenue from product page traffic. (source: frictionless commerce)

Shopify merchants don’t need to overhaul everything at once. Start simple:

Use A/B testing tools like Optimizely or Shopify’s built-in analytics
Test one change at a time, whether it’s button size, gallery layout, or call-to-action wording
Track mobile-specific metrics such as add-to-cart rate or checkout completion

#4 Add Virtual Try-On for High-Value Products

Buying something expensive on mobile can feel risky when customers aren’t sure how it will fit or look. Augmented reality (AR) solves this by letting shoppers “try before they buy” using their phone camera.

This is because:

Roughly 30% of US mobile purchases get returned due to size and fit issues.
Virtual try-on features have been shown to reduce return rates by up to 40%, while also boosting buyer confidence.

This is how you can implement this as well:

Add AR tools through Shopify apps like Threekit or Zappar
Upload 3D product assets and link them directly to your Shopify product pages
Clearly highlight the feature with a “Try it in your space” or “See it on you” button

Also read: Best Shopify product page examples that convert in 2025

#5 Offer Easy Buy Now Pay Later Options

Mobile shoppers often hesitate when the total feels heavy. A simple BNPL option lets them spread payments and buy with confidence.

This is why it works:

The number of people using BNPL to make a purchase has increased by six times.(source: globalpaymentsintegrated)
They also experience a 28% lift in average order value, showing that flexible payments lead to bigger baskets. (source: globalgrowthinsights)

Millennials and Gen Z dominate mobile shopping, and BNPL resonates strongly with their payment preferences. When you offer BNPL, you can significantly improve mobile conversion and encourage larger purchases, without complicating the checkout process.

#6 Recover Abandoned Carts With Smart Chat Nudges

Cart abandonment on mobile is painfully common. But smart chat messages, via SMS or onsite prompts, can help bring those shoppers back right when they’re considering leaving.

The data doesn’t lie:

Brands using smart chat reminders can recover 10 to 20% of those lost sales by addressing hesitation in real time.
The average mobile cart abandonment rate hovers around 85%, significantly higher than desktop sessions.

How to put it into play on Shopify

Add apps like Gorgias or Tidio to trigger timely SMS messages or onsite chat nudges.
Program messages that sound human like “Did something go wrong?” or “Need help checking out?”, to reduce friction.
Use reporting tools to tailor messages based on device, cart value, or browsing behavior.

Also read: Is Shopify plus worth it for DTC brands? Here’s the truth

#7 Make Products Easy to Find with Voice Search

Helping customers find what they’re looking for with voice puts your store ahead, especially when they’re browsing on mobile with their hands full.

This is because:

About 27% of mobile searches globally are now done by voice. That’s a huge chunk of traffic you don’t want to miss. (source: Googlebusiness)
Voice-driven results tend to convert significantly better. Consumers speak a query when they’re ready to take action, and voice optimization helps get you in front of them faster.

How to optimize on Shopify

Add clear, rich product descriptions, long-tail keywords, and schema markup so voice assistants can confidently interpret your products.
Use Shopify SEO tools or apps to layer in conversational phrases like “affordable running gear for beginners” or “best wall decor for small living room.”
A/B test with Google’s mobile-friendly checker and rich results tool to see how voice-friendly your pages are.

#8 Add Fun Mobile Loyalty Rewards

Gamified rewards turn casual mobile shoppers into repeat buyers. A little play makes people come back for more.

This matters because:

Mobile users engage with game-like experiences 4x more than standard loyalty programs.
Retailers who add gamification see a 22% lift in retention and stronger referral growth.

This is how you can do it on Shopify:

Install apps like Smile.io or Yotpo to set up gamified rewards.
Add features such as spin-to-win discounts, daily check-in points, or mobile-only challenges.
Promote these perks through banners or push notifications to keep users active.

Example: Sephora’s Beauty Insider program adds playful challenges and tier-based rewards. Shoppers earn points for actions beyond purchases, like engaging in the app or sharing. This gamified model has helped Sephora maintain over 80% loyalty program participation among mobile shoppers.

#9 Build Trust with Mobile Security Features

Shoppers will not buy if they feel unsafe. Security signals are especially important on mobile, where screens are small and details are easy to miss.

This is because:

40% of US mobile shoppers abandon carts due to security concerns
Adding visible trust markers can reduce drop-offs by 25% and increase confidence in high-value purchases

This is how you can do it on Shopify:

Enable Shop Pay, Apple Pay, or Google Pay for secure, one-tap checkouts
Display SSL badges, return policy links, and fraud protection notes near payment buttons
Use Shopify’s built-in fraud analysis to block risky orders and reassure buyers

#10 Use Heatmaps to Fix Mobile Shopping Frustrations

Mobile shoppers bounce quickly if navigation feels clunky. Heatmaps help you see exactly where users get stuck, tap, or ignore, so you can remove friction.

This matters because:

Mobile shopMobile UX issues frustrate 15–30% of shoppers
Optimizing with heatmap insights can lift conversions by up to 24%

This is how you can do it on Shopify:

Install Hotjar or Crazy Egg to track tap maps and scroll depth
Spot ignored CTAs, confusing layouts, or “dead zones” in product pages
Run small fixes (button placement, text size, image order) and re-test regularly

Final Thoughts

Mobile is no longer just another sales channel. It has become the core of how customers shop today. The brands that succeed on Shopify are the ones that treat mobile as their main priority.

When every tap, swipe, and checkout feels effortless, you are not only increasing sales but also building loyalty that lasts well beyond the first purchase.

Frequently Asked Questions

How much can mobile optimization increase Shopify revenue?

Optimizing for mobile can lift conversion rates by 15 to 35%, increase average order value, and encourage repeat purchases by making shopping smooth and intuitive.

Which Shopify apps help improve mobile conversions?

Apps like Persistent Cart for cross-device carts, Threekit or Zappar for AR try-ons, Tidio or Gorgias for cart recovery, and Smile.io or Yotpo for loyalty can directly improve mobile shopping.