A/B Testing for Shopify

We help you test key parts of your ecommerce store, discover what brings results, and make changes that improve how visitors shop and buy.

Trusted by 100+
global companies
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CRO Audit and Opportunity Discovery

Our Shopify experts begin with a detailed conversion audit of your online store by examining user flow, navigation, and on-page behavior. By conducting an A/B testing analysis, we identify what holds back conversions and where users tend to drop off. This focused review helps us to discover high-impact opportunities for conversion rate optimization, giving you a clear starting point based on real customer data.

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Custom A/B Test Design and Setup

Our team handles the full setup of custom A/B tests for your Shopify store. From creating test variants to implementing tracking systems, every part of the A/B test design is built to deliver actionable results. We make sure tests align with your goals and function smoothly without disrupting store performance or the shopping experience.
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Data-Driven Hypothesis Planning

Effective A/B testing starts with the right hypothesis. We analyze your store’s data, customer behavior, and purchase patterns to curate specific testing hypotheses. Each plan addresses a clear objective, whether it is increasing click-through rates or improving checkout flow. This ensures that every A/B test is based on insights, helping you optimize store performance with precision.

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Audience Segmentation and Targeting

A/B testing works best when it is focused on the right audience. We segment users based on shopping habits, devices, traffic sources, or location. By targeting specific segments with custom A/B tests, we ensure every experiment gives meaningful results. This refined targeting helps discover patterns that lead to better conversions and smarter optimization strategies.

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Landing Page and Product Page Variants

We create and test multiple landing page and product page variants as part of our A/B testing services. This includes changing headlines, images, calls to action, or layouts to see what truly resonates with your audience. By measuring how each variant performs, we help you refine key pages for better engagement and stronger conversion rates.

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On-Site Messaging and Offer Testing

Through strategic A/B testing, we experiment with different on-site messages, banners, and promotional offers to see what brings better engagement. We test variations in timing, wording, and placement to find the most effective ways to capture attention. This method ensures that your offers and messages align with shopper behavior, leading to higher conversion rates.

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Test Duration, Monitoring, and Statistical Significance

We monitor each test closely to ensure it runs for an optimal duration and reaches valid statistical significance. By carefully tracking performance data, our Shopify experts make sure your results are reliable before recommending any changes. 

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Post-Test Reporting and Winning Variant Implementation

Once an A/B test is complete, we compile clear reports outlining performance metrics and customer response. We highlight which variant performed best and why. After reviewing the results with you, we help implement the winning version into your ecommerce store. This ensures every A/B test directly contributes to long-term growth and improved performance.

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Ongoing Testing Strategy and Experiment Roadmap

A/B testing is not a one-time task. We build an ongoing testing strategy as per your business goals, covering key areas like product pages, navigation, and checkout. With a clear experiment roadmap, we help your store evolve through continuous optimization. This approach keeps your store aligned with changing customer behavior and market trends.

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Why Shopify Developmentby CrawlApps?

At CrawlApps, we don’t just build digital products, we craft impact. Bold, driven, and always curious, we thrive on pushing boundaries.

Shopify
Shopify Experts

With a rich coding experience behind us, our managers know all about the Shopify development process.

Smooth Workflow

With a rich coding experience behind us, our managers know all about the Shopify development process.

Support
Support

With a rich coding experience behind us, our managers know all about the Shopify development process.

Smooth Collaboration
Confidentiality

With a rich coding experience behind us, our managers know all about the Shopify development process.

Long-Term Growth
On Time Delivery

With a rich coding experience behind us, our managers know all about the Shopify development process.

Satisfaction
100% Satisfaction

With a rich coding experience behind us, our managers know all about the Shopify development process.

How We Build

Here’s how we bring your Shopify store to life - with a clear process, open communication, and a team that keeps things simple throughout.

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01

Discovery

We start off by understanding the core of your brand, goals, and audience.This helps us plan the right direction for your store, with no guesswork. From there, every decision is made to support your growth - clearly, strategically, and with purpose.

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02

UI/UX Design & Wireframing

We sketch out what your Shopify and Shopify plus store will look like. You’ll see how everything fits together before we start building thereby giving you a chance to share your thoughts early on. In this way, our vision gets aligned from the very beginning of the project.

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03

Shopify Development & Setup

Now we bring the design to life. From product pages to custom features, everything’s built to run smoothly and look great on all devices. We make sure it loads fast, works the way your customers expect, and feels just right

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04

Quality Assurance with UAT

We test your store top to bottom, checking speed, mobile responsiveness, and every last detail. From buttons to load times, nothing’s overlooked. We also run thorough UAT to catch real issues before launch, so when you go live, everything works just the way it should.

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05

Launch

When everything’s ready, we launch your store. We handle all the tech stuff, so you can sit back and celebrate going live. And if anything needs fixing, we’re here to sort it out quickly.

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Still With You Post Launch

We don’t disappear after launch. Whether it’s updates, fixes, or advice, our Shopify support team is with you as your store grows. You can reach out anytime. We’re just a message away whenever you need help or want to improve something.

Questions We Hear A Lot (And Answer Gladly)

Didn't see your question here? Just drop us a text and we're always happy to help.

How does A/B testing on Shopify help improve store performance?

An A/B test allows you to compare two versions of a page, or element for you to determine which one brings more conversions. By testing variables like design, layout, or content, you get clear data on what works. This helps improve key metrics like conversions, click-through rates, and engagement without any guesswork.

Can I use A/B testing to check different product pages or pricing options?

Yes, Shopify A/B testing services allow you to experiment with different product page layouts, pricing strategies, and even product descriptions. By analyzing the data, you’ll know which combination converts better, helping you refine both the product experience and pricing approach for maximum impact.

How do you run A/B tests on Shopify without affecting ongoing sales and customer experience?

We run structured A/B tests using split traffic methods that direct different visitors to different versions of your store or pages. This way, your live sales and user experience remain intact. We also monitor key metrics like conversion rates and traffic behavior closely throughout the test period.

Do A/B tests will help in improving conversion rates and lower bounce rates?

A well-planned Shopify A/B testing strategy directly helps increase conversions and reduce bounce rates. By testing factors like layout, content, call-to-action buttons, and product display, you can identify what encourages visitors to stay longer and complete a purchase instead of leaving.

What tools do you use for running A/B tests on Shopify stores?

We use industry-trusted A/B testing tools like Google Optimize, Convert, VWO, and Shopify-compatible apps that smoothly integrate with your store. These tools allow detailed tracking of user behavior and performance insights, making the test results reliable and actionable.

How long should a Shopify A/B test run for accurate results?

The ideal duration depends on your store’s traffic and the scope of the test. However, most tests typically run for at least two weeks to ensure statistically significant results. Rushing a test can lead to false conclusions, so we monitor the test until data reaches confidence benchmarks.

Can I test variations of my Shopify homepage or landing pages?

Yes, homepage and landing page variations are among the most common tests we run under Shopify A/B testing services. Testing elements like banners, copy, headlines, and layouts helps understand which design delivers higher engagement and better conversions for your target audience.

Do you create custom A/B testing strategies based on my store’s traffic and niche?

Yes, absolutely. Every Shopify A/B testing strategy we design is based on your store’s unique goals, traffic levels, and industry. We identify meaningful test opportunities that align with your business objectives and customer behavior, ensuring your experiments are relevant and actionable.

What kind of results can I expect from running effective A/B tests on Shopify?

Results vary by store, but successful A/B testing often leads to measurable gains in conversion rates, user engagement, average order value, and reduced drop-offs. More importantly, you gain valuable insights into your customers' behavior, helping you make informed design and marketing decisions.

Do you assist in analyzing A/B test results and applying the winning variations?

Yes. We do not just run tests; we also help interpret the data, explain key findings, and implement the winning changes into your Shopify store. This ensures you actually benefit from the insights gained and see tangible improvements in performance.

Projects We Have Worked On

Mayker Interiors

  • Shopify SEO Services
  • Shopify Support
  • Shopify Plus CRO
  • Seamless Integration of Services and E-commerce
  • Curated Product Collections with Visual Storytelling
  • Enhanced User Experience with Intuitive Navigation
Read More
LoadedShop (Denmark)

LoadedShop (Denmark)

  • Squarespace vs Shopify
  • Shopify DTC
  • Shopify Partners
  • Clean and Conversion-Focused Design
  • Seamless Shopify Subscription Integration
  • Engaging, Story-Driven Homepage Experience
Read More

Herbals (NZ)

  • Wix vs Shopify
  • Shopify Web Design Agency
  • Expert Shopify Developers
  • Comprehensive Product Catalog with Advanced Filtering
  • Educational Content Integration
  • Enhanced Customer Support Features
Read More

200+

Reviews

We’re Shopify Plus experts focused on building fast, sales-driven stores that put your growth into motion.

CoffyDoor Review
Jonathan
Jonathan

We came to Crawlapps Shopify Agency with a rough idea, and they turned it into something way beyond what we imagined. The team was fast, responsive, and knew Shopify inside out. Every detail was thought through, from design to performance. It felt like working with people who genuinely cared about our success.

  • 18%

    Traffic Increased

  • 32%

    Sales Increased in 60 days