How To Know The Quality of Backlink In Shopify SEO ?
The performance of your SEO strategy depends on many factors. While keywords play an important role, one major element that you cannot just ignore is your backlink profile.
Regardless of the platform you use to build your ecommerce store, generating good backlinks is one of the most effective ways to drive organic traffic. In addition, it also helps to achieve high ranking on your keywords.
To build a strong link profile for your Shopify store, understanding what defines a high-quality backlink is essential. This process requires various research methods to identify ideal link prospects. Additionally, using diverse link-building strategies is crucial, as there are multiple ways to secure valuable backlinks.
What Do You Understand By A Backlink In Shopify SEO?
Any link that goes from one website to another is considered as a backlink. They are also sometimes referred to as “incoming links” or “inbound links.”
To put simply, they are a hyperlink leading to another website from one website. By demonstrating to search engines that the linked website is reliable and relevant, it acts as a signal of authority and confidence. High-quality backlinks from reputable sites can improve a website’s search engine rankings thus driving more organic traffic.
Since backlinks are regarded by search engines as endorsements from other websites, they are an important component of SEO tactics and a great way to improve your website's visibility and reputation.
Why Is It Essential To Get A Good Quality Backlink?
Let us understand the reasons why it can be a good idea to get a good quality backlink to your Shopify store.
Improves SEO ranking - Having high-quality backlinks from reliable sources indicates search engines that you are trustworthy, which improves your ranking in the results.
Drives traffic - It brings valuable referral traffic directly to your store, increasing chances of conversions.
Improves domain authority - Quality backlinks raise the domain authority of your website, making it more competitive in search rankings.
Builds credibility - Gaining links from trusted sources establishes your brand’s credibility within the industry.
Supports growth - Maintaining organic traffic, continuous visibility, and client engagement are all facilitated by an effective backlink profile.
Avoids penalty - Getting quality links helps to avoid penalties that can generate from spammy or low-value links.
Top 7 Qualities Of A Good Backlink In Shopify SEO
We will study the top 7 features of a high-quality backlink.
#1 Relevance
It is crucial that you focus on highly relevant links when looking for possible backlink opportunities. When optimizing a page for your Shopify store, try to get backlinks from referring domains that are closely related to the particular subjects and information on the page. Additionally, building links with local relevance—those connected to your target location or specific keywords—can further strengthen your link profile.
The more closely your backlinks match the niche of your website, the more genuine and organic your link profile looks. No matter the structure, a high-quality backlink must always originate from a page and domain that are well-connected.
#2 Domain authority
The referring domain's authority is a crucial component of backlinks. Aiming for backlinks from websites with a high authority score is essential while generating links. A high-quality backlink should originate from a credible domain since it tells Google that your content is trustworthy.
The external website that offers the backlink is known as a referring domain. Google uses a ranking system called Domain Authority (DA), which goes from 1 to 100, to help determine where your website appears in search results. This score takes into account various factors, including the number of quality backlinks pointing to the domain and the overall SEO performance of your Shopify website. The higher the authority of the referring domain, the more likely it is that your site will rank well in search engine results.
#3 Anchor text
The clickable text on the external website that links to your Shopify store is called anchor text, and it is included in every backlink. This text is important since it tells search engines which keywords your website should rank for.
To make it obvious to visitors that it is a link, anchor text is typically made bold, underlined, or presented in a different colour. The target keyword or phrase must appear in the anchor text of a backlink for it to be successful. In this manner, Google is able to comprehend the relationship between the anchor text and the page it points to.
#4 “Do-follow” Links
Focus on building do-follow backlinks rather than no-follow ones if you want to optimize the benefits of your backlinks. The value of do-follow backlinks is higher, as they can improve your website's position in organic search results.
Every backlink is do-follow by default, so search engines can crawl them and pass authority from the connecting website to yours. This kind of backlink increases the legitimacy of your website and lets Google comprehend that your material is reliable and trustworthy.
In the long term, building do-follow backlinks is a practical strategy to increase the authority and online visibility of your website.
#5 Location of the link
Although each link on a page shares its "link juice," not all links have the same SEO impact. A link's value is greatly impacted by its placement. For example, links in the body of the text are the most useful, whereas links in the header or footer are less useful.
In general, a link that is higher on the page is more significant than one that is lower. Furthermore, a page with numerous links dilutes the value of each link.
For example, a link on a page featuring high-authority sites like BBC or National Geographic will carry more weight than one among lesser-known sites.
Tip: You can also read our guide on how to fix broken links for Shopify SEO.
#6 Gaining organic backlinks
An organic backlink profile is essential for successful Shopify SEO. This involves getting links organically through important, high-quality content as opposed to requesting or buying them. The reliability of your website is increased when links originate from people who genuinely care about your content.
On the other hand, purchasing links can damage your website's authority and result in search engine penalties, particularly if they come from spammy or untrustworthy websites.
So you must focus on creating highly relevant content. It will organically draw links from trustworthy sources to build a strong backlink profile for your Shopify store and establish a more reliable online presence.
#7 Linking to the right pages
For SEO to be effective, you must make sure that your backlinks point to the right pages. A backlink's destination URL should closely match both the target keyword and the referring domain's content. If the link has nothing to do with the products your Shopify store sells, it might not help your SEO efforts or build the authority of your website.
Furthermore, quality backlinks should point consumers to relevant subjects and appropriate content. This strengthens the legitimacy of your brand and positions your website as a reliable source in its field. Relevant backlink destinations are vital for maximizing SEO impact.
Frequently Asked Questions
How can I identify high-quality backlinks for my Shopify store?
Look for websites with a high domain authority, organic traffic, and relevance to your niche if you want to find high-quality backlinks. Use tools like Ahrefs, Moz, or SEMrush to analyze potential link sources. Search for websites that have information about your products, and try to obtain links from reliable domains that are popular in your sector.
What are some effective strategies for acquiring backlinks?
Effective strategies for acquiring backlinks include creating valuable content that others want to link to, guest blogging on relevant sites, reaching out to influencers for collaborations, and engaging in community discussions. Additionally, think about using social media to promote your content and develop organic links from readers and colleagues in the field.
Can I still improve my Shopify SEO without backlinks?
Despite the fact that backlinks are important for SEO, you can still improve your SEO without them by optimizing your on-page elements. Prioritize making your website more user-friendly, making sure it is mobile-friendly, optimizing page load time, and including relevant keywords into your content. However, a well-rounded SEO strategy that includes quality backlinks will yield the best results for visibility and rankings.
Being one of the best Shopify SEO agency, get in touch with us to get the best SEO services for your ecommerce store.
Author
Why Shopify is the Best for eCommerce Platform?
Written by: Gopi Radadiya
November 06, 2024
