How to Create a SEO friendly Blog on Shopify Platform ?

Writing SEO friendly blogs requires skill. It is important to keep your readers interested while giving relevant information in a structured format. 

It’s a common misconception that people think that writing an SEO blog and writing to engage your audience are two conflicting things. However, that is not the case.

To put simply, writing for the SEO platform requires inclusion of correct keywords at the right places. However, you should not “over-do” on this strategy as Google might get the indication that you are stuffing keywords in your content which will negatively impact on your SEO ranking. 

We will provide you with 9 actionable tips that you can use to write an SEO friendly blog for your Shopify platform.

9 Practical Tips To Write An SEO Friendly Blog On Shopify  

Let us go through these tips that will help you write an engaging blog while maintaining the rules of search engine optimization.

#1 Think carefully before you start typing on your keyboard

Think of the message you want to convey before you start writing. Consider these key questions:

• What is the main point or question you want to address?
• What is the purpose of your content?

Also, think about the intent behind a reader’s search. To gain insight, review search results for the keyword you aim to rank for. 

It will help you tailor your content to meet user expectations and improve search performance.

You also need to consider the following before choosing your target keyword:

• Their competition
• Its relevancy in relation to your product or target audience
• Keywords that will give you maximum conversion

You can use these tools to find keywords for your SEO for Shopify - Ubersuggest, Google Search Console, and Aherfs.

#2 Form a structure for your content

A well-defined framework is necessary to produce a blog post that is both readable and search engine optimized. Introduce your topic in the first paragraph of your introduction. The body should come next, where you should outline your key points. Summarise the main ideas or offer closing reflections to close.

You can better organize your ideas and make sure that the writing flows naturally by outlining your ideas for each part in brief. Once you have this outline, you’re ready to start writing!

Keep paragraphs focused on one key idea and concise. Divide an idea into several paragraphs if it needs more explanation.

#3 Avoid having duplicate pages and content 

Ecommerce websites frequently suffer from duplicate pages. If you’re running a Shopify store, the issue often pops up with Shopify’s ‘collections’ feature. While it’s fantastic for organizing products into neat categories, it also generates an extra URL for those same products. 

That sounds harmless, right? But for your Shopify SEO, it could mean trouble. Why? Because search engines might index the duplicate page instead of the one you want.

The good news? Duplicate page issues can be easily resolved by implementing redirects or canonical tags. But Shopify collections aren't the only examples of duplication. Your product pages or other site content could also be unintentionally copied.

Let's now discuss a common concern: Google penalties. Many worry that their website can be penalized for having duplicate material. Fortunately, that shouldn't cause you to lose sleep. Google has stated that it will not penalize unintentional duplication. 

But here’s the catch: duplicate pages can still cause other problems. For instance, link equity might get split between multiple pages, or search engines could struggle to combine link metrics effectively.

How can you check for duplicate content? There are great tools to help, such as:

• Semrush for scanning your domain for duplication issues
• Siteliner to identify repeated content across your site
• Screaming Frog to dig deep into exact and near-duplicate pages

#4 Including keywords

If you stuff your post with too many repetitions of the main keyword, readers may find it less interesting and your ranking may suffer. Google is now more intelligent and favors user-relevant content.

Rather than repeating the focus keyword, Google now understands your content through synonyms and related terms. Using these variations throughout your text can help you create more natural and relevant content while still optimizing for search engines.

#5 Adding transition words

Transitional phrases help your viewers navigate your content and comprehend how ideas relate to one another. Use terms like "first," "second," and "finally" if you're listing the top three reasons customers purchase your goods. However, "similarly," "for example," and other related words can make connections between ideas more clear. 

Furthermore, expressions like "to sum up" or "in short" indicate the arrival of a conclusion. To put it briefly, transition words are crucial for giving your work clarity and structure.

#5 Interlinking to content on the website

Please include a link to any prior posts you may have made on the same subject. This is referred to as internal linking. It makes navigating easier for readers and aids Google in understanding the connections between your content. 

To put shortly, internal linking offers these benefits:

• It enhances your Google rankings by creating a strong link structure.
• It provides valuable content for your readers, allowing them to easily explore related topics.
• It boosts the authority of both your new and existing posts by reinforcing your expertise.

#6 Optimizing your content length

Try to keep your blog postings to 300 words or less, but pay attention to how well you balance them. Longer articles may confuse readers even though Google tends to favour them. For the most part, we advise staying with short to medium-length pieces. You can try with longer postings if you're comfortable with your writing.

Remember to include your focus keyphrase frequently in your article to improve search engine optimisation and raise your blog's ranking!

#7 Make sure to optimize your metadata

You cannot ignore the importance of metadata in your SEO for Shopify strategy. By optimizing it, you can increase your chances of ranking higher on search engines and attracting more visitors to your site. Let’s break this down step by step:

Use keywords wisely

When adding keywords to your metadata, less is more. Avoid overloading your titles and descriptions with keywords; this can hurt your SEO. Instead, sprinkle them naturally and prioritize the most important ones at the beginning.

Keep it simple

Nobody likes confusing or overly long titles. Search engines and potential customers appreciate clarity. A short and precise title not only grabs attention but also improves your ranking.

Stick to 50-160 characters

Your metadata has limited space, so make it count. Stay within this range to ensure your content is fully displayed in search results.

#8 Be consistent

Regularly adding new blog entries shows Google that your website is relevant and active. Since Google tries to crawl regularly updated sites more frequently, this can help raise your ranks. 

However, make sure the content is useful, well-written, and relevant to your audience's search intent before posting merely for the sake of it.

#9 Use the features offered by Shopify blog 

You can use the following tips to completely use the power of Shopify blog.

Create keyword friendly titles and URLs

Consider the titles of your blogs to be the initial impression. Make them engaging, but remember to include relevant keywords. A headline like "10 Easy Tips for Eco-Friendly Wardrobe Choices," for instance, can draw in the right kind of customers if you sell eco-friendly items. Keep your URLs clean and keyword-rich, too—it helps search engines and readers know what your post is about at a glance.

Add engaging images or videos

No one likes plain text walls. Adding high-quality images or short, helpful videos can make your content more inviting. Additionally, graphics can improve your chances of appearing in image or video search results. For example, if you're creating a skincare post, include a brief video that shows how to use your products at night; it's interesting and educational.

Tip: You can also read our comprehensive guide on the popular Shopify SEO tools that you should know about.

Frequently Asked Questions

How do I avoid keyword stuffing in my SEO blog?

Keyword stuffing can hurt your SEO ranking. Instead of repeating the same keyword, use variations and related terms naturally throughout your post. This makes the content more engaging and SEO-friendly.

What is the ideal length for a Shopify SEO blog post?

Aim for a balanced post length of between 300 and 1,000 words, even though Google tends to favour longer content. Prioritize producing high-quality content that meets the search intent of your audience and is beneficial to them.

How can internal linking improve my blog’s SEO?

Internal linking boosts SEO by creating a strong link structure that helps Google understand your content better. It also keeps readers engaged by guiding them to related topics, enhancing the overall user experience.

Author

CrawlApps

At CrawlApps, we don’t just build Shopify stores—we create experiences that sell. We’re a bunch of problem-solvers who love turning ideas into stores that actually converts. Whether it’s fixing what’s broken or building something from scratch, we make sure every detail works in your favor. No fluff, no jargon—just real solutions that help your business grow. If you’re serious about Shopify, you’ll feel right at home with us.