14 SEO Tools Every Shopify Store Owner Should Know in 2024

Search Engine Optimization is the very basis to bring organic traffic to your Shopify store. With the global ecommerce sales expected to reach an astounding US$4,117.00bn in 2024, you can leverage the potential of online retail growth only by using the power of SEO.

Today we will discuss the top 14 SEO tools that you can use to enhance your SEO performance and catalyze your store’s growth. 

Let us begin.

Top 14 SEO Tools To Boost The Growth of Your Shopify Store

Let us explore how using these tools will help you amp up your Shopify SEO game.

#1 MozBar SEO Toolbar

The MozBar SEO Toolbar is a powerful browser extension that provides instant SEO insights into any webpage you visit. With the help of this tool, Shopify store owners can easily examine page and domain authority, keyword highlights, and page elements, which facilitates competitor analysis and store optimization. Metrics like spam score and link analysis are also included in the toolbar, providing a detailed view of backlink profiles and page strength.

Benefits: MozBar saves time by enabling quick insights without requiring users to leave the current page. In addition, it offers a brief, at-a-glance glimpse at key Shopify SEO indicators. It's particularly helpful for analyzing the SEO strategies of your competitors.

Cost: While MozBar offers a free version with limited functionality, the Moz Pro membership allows access to additional features and insights.

#2 Bing Webmaster Tools

Microsoft's free Bing Webmaster Tools tool offers useful information about a website's performance in the Bing search engine. The store's visibility on Bing and other search engines can be improved by Shopify owners using services like URL inspection, backlink analytics, site scans, and keyword research.

Benefits: Bing Webmaster Tools offers exclusive information about Bing-specific search impressions, click-through rates, and other metrics. Additionally, it is a useful tool for detecting indexing and SEO problems that could affect a website's performance in all search engines.

Cost: Free

#3 Ahrefs

One of the most comprehensive SEO tools on the market, Ahrefs provides everything from competition analysis and backlink tracking to keyword research. Shopify users can use Ahrefs to audit the SEO quality of their site, detect high-ranking keywords, examine backlinks, and identify lucrative keyword opportunities.

Benefits: Ahrefs offers comprehensive SEO audits and lets you keep an eye on your competitors' backlink profiles. It can help you achieve organic visibility more quickly.

Cost: A paid tool with multiple plans available, although a free seven-day trial is offered.

Tip: You can read our guide on how to leverage trending keywords for your niche in Shopify SEO. 

#4 SEO Review Tools

SEO Review Tools is a free platform that offers a variety of tools including keyword research, backlink analysis, and content optimization checks. Without making a big financial commitment, Shopify store owners can leverage these tools to improve keyword strategy, optimize product descriptions, and improve site performance.

Benefits: It is perfect for people who are new to SEO since it offers a variety of SEO features in one location without requiring a paid subscription.

Cost: Free, although without a premium plan, several features have usage restrictions.

#5 SEMrush

SEMrush is a full-featured digital marketing solution that assists Shopify stores with content development, competitive analysis, SEO auditing, and keyword research. It's especially helpful for tracking and analyzing organic search performance in-depth.

Benefits: SEMrush is perfect for users who are interested in both organic and paid search since it provides a variety of SEO and PPC features including content recommendations, competitor analysis, and site audits.

Cost: A paid tool that offers a free trial. There are different price categories for monthly subscriptions.

#6 AnswerThePublic

AnswerThePublic is a unique tool that shows the queries people pose in relation to particular keywords. This is ideal for Shopify store owners who want to write product descriptions or useful blog posts that address client questions.

Benefits: It helps target long-tail keywords and respond to particular customer enquiries by offering actual search phrases. Thus it helps to boost engagement and conversions.

Cost: Limited free searches are available each day; unlimited searches are unlocked with paid plans.

A simple tool for conducting keyword research, the WordStream Free Keyword Tool assists in identifying relevant keywords for blog posts and Shopify products. It gives a good understanding of the keyword’s performance by providing estimates of search volume, competition, and CPC.

Benefits: This tool is perfect for small Shopify stores looking to implement cost-effective SEO strategies since it is simple to use and delivers results quickly.

Cost: Free, while WordStream's premium subscriptions offer additional features.

#8 Keyword Tool

Keyword Tool is a popular alternative to Google Keyword Planner, allowing users to generate keyword suggestions for multiple platforms, including Google, YouTube, and Bing. It can be used by Shopify users to find new keywords for content marketing or product pages.

Benefits: The platform offers a simple way to identify keywords across various search engines, allowing Shopify owners to expand their reach across multiple platforms.

Cost: Basic search is free; more in-depth analytics are available with subscription services.

#9 Screaming Frog SEO Spider

For Shopify owners who wish to check their websites for SEO issues, the Screaming Frog SEO Spider is a crucial tool. It searches your website for technical problems that could lower search engine results, such as missing meta tags, duplicate content, and broken links.

Benefits: Shopify store owners can improve site health and search engine rankings by detecting and resolving technical SEO issues.

Cost: Free for crawling up to 500 URLs; paid version removes the limit and adds more features.

#10 Google Analytics

Google Analytics is an effective tool for monitoring Shopify store traffic, user activity, and conversion rates. By analyzing which pages perform well and understanding customer behavior, store owners can make data-driven decisions to optimize their site.

Benefits: Offers comprehensive insights into user behaviour and website performance. The data is crucial for increasing conversion rates and improving user satisfaction.

Cost: Free.

#11 Google Search Console

Shopify owners must use Google Search Console to keep an eye on how their website appears in Google Search. It helps with indexing faults and SEO by providing information on site traffic, search queries, and performance problems.

Benefits: Allows Shopify owners to monitor improvements in performance, identify SEO problems, and see how Google crawls their website.

Cost: Free.

#12 Google Keyword Planner

Shopify owners can use Google Keyword Planner, a keyword research tool, to find new keywords, search volumes, and levels of competition. It's especially helpful for identifying high-volume keywords that have the potential to increase traffic.

Benefits: Google Keyword Planner is a vital tool for any SEO plan since it is very reliable and delivers data straight from Google.

Cost: Free, although intended for use with Google Ads campaigns.

Tip: Read our guide on how to climb Google’s search results fast. 

#13 Google Trends 

Google Trends gives information about popular subjects and keywords' seasonal interest. Based on new trends, Shopify store owners can use it to determine which products would be popular and modify their marketing plans accordingly.

Benefits: Assists business owners in taking advantage of current topics, allowing prompt content and product improvements to grab the attention of your user.

Cost: Free.

#14 Google PageSpeed Insights

Google PageSpeed Insights assesses and rates a website's functionality, highlighting problems that could affect the user experience. This tool can be used by Shopify owners to find and address speed-related problems that might be influencing conversion rates.

Benefits: Helps in enhancing site speed, which is essential for lowering bounce rates, improving user experience, and improving SEO ranking.

Cost: Free.

Final Thoughts 

Effective SEO is crucial for driving organic traffic, boosting visibility, and ensuring sustainable growth for Shopify stores. By using a range of SEO strategies—such as keyword optimization, backlink monitoring, performance analysis, and site speed enhancements—store owners can refine their digital presence and create a more engaging experience for customers.

Author

Gopi Radadiya

Gopi is a vital part of our Shopify marketing team, always ready to create ecommerce solutions for our clients. When she’s not busy solving Shopify puzzles, you’ll find her exploring new tech trends and sharing her knowledge with the community.