How Shopify Plus can enhance ecommerce experiences

In the complex world of ecommerce, businesses are constantly striving to provide exceptional user experience to their customers. As an online store owner, you must be already familiar with the importance of easy navigation, fast load times, and interactive designs. 

This is where Shopify plus comes in handy -  a gamechanger for Shopify merchants looking to scale while delivering superior customer experiences. 

Want to know how? Let’s explore.

What Do You Understand By Shopify Plus? 

Shopify plus is the enterprise level solution designed by Shopify for high-growth businesses. It offers a brand the ability to handle large scale traffic and operations without disturbing the flexibility and simplicity of the store. 

By combining modern technology and managing high traffic during flash sales, Shopify Plus allows companies to create remarkable shopping experiences.

The basic plan of Shopify plus starts from $2,300 per month on a three year term. 

You can also read our comprehensive guide on Shopify vs Shopify plus to gain a more in-depth understanding of the topic. 

Top 9 Ways In Which Shopify Plus Improves Ecommerce Experiences

We will go through the top 9 ways in which Shopify plus will help you boost the growth of your ecommerce store. 

#1 Offers Scalability For Growing Businesses 

One of the most exciting features of Shopify plus is its ability to handle large scale traffic and transactions without breaking a sweat. Considering how fast a consumer can change its mind nowadays, this is the most critical point for any businesses that experience seasonal spikes, flash sales, or viral campaigns.

Real life example:  

Consider the fitness apparel brand Gymshark. In order to cope with its explosive growth and massive Black Friday sales, Gymshark moved to Shopify Plus. By using Shopify Plus, the brand was able to effectively handle a spike in traffic and guarantee an effortless shopping experience for its clients.

Why it matters: 

• No downtime during peak traffic.
• Consistent performance regardless of scale.

#2 Customization Like Never Before

The look and feel of your Shopify store can play an important role in determining your brand image. Shopify plus offers the ability to create highly customizable storefronts that are relevant with your audience.

Features that make it possible:

• Shopify Scripts: Customize the checkout process by adding discounts or suggesting items based on the contents of the cart.

• Launchpad: Organize and automate sales events to simplify campaign execution and eliminate the need for manual intervention.

Real life example:

Global fashion brand Rebecca Minkoff created an aesthetically beautiful and extremely engaging online store using Shopify Plus. This helped them to develop a distinctive shopping experience , aligning perfectly with their brand image.

Why this matters:

• Build a store that stands out.
• Customize user journeys to improve engagement.

#3 Advanced Checkout Options 

For ecommerce businesses, the checkout page plays an important role as this is where the most number of conversions happen - or fail. Shopify Plus allows businesses to create tailored checkout experiences that improves conversion rates.

Features that improves checkout: 

• Single-Click Checkout: Use tools like Shop Pay to simplify the payment procedure.

• Localization: Provide foreign clients with local payment gateways and support for several currencies.

Real life example: 

The eco-friendly shoe company Allbirds uses Shopify Plus's fast checkout process to give their customers an effortless shopping experience. This improves customer happiness and lowers cart abandonment.

Why this matters:

• Faster checkout = higher conversions.
• Localization helps you easily tap into global markets.

#4 Omnichannel Integration

Today's consumers research products through a variety of sources before buying. They may find your product on Instagram, do some research on your website, and then purchase it in-store. Shopify Plus enables businesses to create a unified omnichannel experience.

Features that support omnichannel:

• Shopify POS: Integrate your physical and online stores effortlessly.

• Integrations with Social Media: Make direct sales on Facebook, Instagram, and TikTok.

• Third-Party App Integrations: Connect tools like email marketing, CRM, and inventory management.

Real life example: 

Heinz, a global food brand, uses Shopify Plus to sell directly to consumers through multiple channels, ensuring a consistent experience whether you’re buying ketchup online or in-store.

Why this matters:

• Meet customers where they are.
• Maintain consistent branding and experience across all touchpoints.

#5 Internationalization and Multi-Store Management

It can be difficult to expand in international markets. Shopify plus comes here handy as it makes most of your tasks very easy. 

From multi-currency support to localized content, the platform supports your cross border ecommerce every step of the way. 

Real life example: 

Kylie Cosmetics operates several regional stores tailored to specific markets, all powered by Shopify Plus. This keeps them operationally efficient while enabling them to offer localized experiences.

Why this matters:

• Grow your brand without borders.
• Enhance customer trust with localized experiences.

#6 Automation To Save Time And Resources

With the growth of your business, it can become very difficult to manage manual tasks. Shopify Plus provides automation tools to handle repetitive processes, allowing you to focus on strategy and growth.

Key automation features: 

• Flow: Automate processes such as order management, customer segmentation, and inventory changes.

• Launchpad: Schedule and automate sales events or product launches.

Real life examples: 

Companies like Nestle use Shopify Flow to automate intricate processes, which saves time and minimises human error.

Why this matters:

• Spend less time on admin tasks.
• Focus more on growing your business.

#7 Better Security And Reliability

Security has become non-negotiable with the increasing danger of cyber threats. With enterprise-grade security, Shopify plus ensures your customer data is protected.

Key security features:

• PCI DSS Compliance: Protects payment data.

• SSL Certificates: Encrypts data to enhance trust.

Real life example: 

Fashion Nova, a popular online fashion retailer, trusts Shopify Plus to secure millions of transactions every year.

Why this matters:

#8 Dedicated Support And Resources 

Running a large ecommerce store comes with its own set of challenges. The Shopify plus plan offers dedicated support to ensure you’re never stuck.

What you get:

• Launch Managers: Help you transition to Shopify Plus smoothly.

• 24/7 Priority Support: Access to Shopify’s expert team whenever you need help.

Real life example:

Thanks to the committed assistance of Shopify Plus specialists, numerous entrepreneurs have reported smooth onboarding experiences.

Why this matters:

• Get professional guidance at every step.
• More focus on growth.

#9 Analytics and Insights for Better Decisions

Shopify Plus offers sophisticated analytics tools to help you better analyze consumer behaviour and make your store more efficient.

Key features:

• Custom Reporting: Track key metrics like conversion rates, traffic sources, and more.

• Integration with Tools: Sync with Google Analytics, Klaviyo, or any other analytics platform.

Real life example:

Bombas, a sock company, uses analytics from Shopify Plus to identify trends and make data-driven decisions, resulting in increased sales.

Why this matters: 

• Make informed decisions based on real-time data.
• Identify areas of improvement to improve customer experience.

Conclusion

Shopify Plus is more than just an ecommerce platform; it's your growth partner. By providing better scalability, advanced features, and dedicated support, it helps to transform how businesses operate in the online world.

Have questions about Shopify Plus or want to share your experience? Let’s chat today! 

Author

Rutvik Boghara

Rutvik, the head of our Shopify department, is your go-to Shopify aficionado, turning complex ideas into smooth-running, scalable stores. With a passion for writing, he blends storytelling with tech to amp up your ecommerce game. When he’s not optimizing or creating content, he’s probably lost in a tech rabbit hole.