At Oliver Furniture, we believe that everyday life should be fun and there should be room for play. Being with family and friends and going to work should be fun. So as a company, we are particularly proud to celebrate 20 years with several employees who have been with us almost from the beginning.

Oliver Furniture aims to be a fun and good workplace where everyone wants to contribute and be valued. We don't think that's naive or childish; we believe it's necessary.

Despite having a loyal customer base, online engagement metrics did not mirror the expected interactions from such a seasoned brand. Customer interactions with the site indicated friction points in the user journey, leading to potential lost sales and reduced engagement.

Being in the market for 20 years, Oliver Furniture had built a reputation, but transitioning that reputation seamlessly online posed its challenges. The vast number of SKUs made it a challenge to present products in a simplified yet comprehensive manner online.

To emphasize Oliver Furniture's legacy and strengths, we prominently showcased their USPs, ensuring both new and returning customers recognized the brand's value propositions. By introducing interactive features and multimedia content, we enhanced the website's engagement quotient, keeping visitors involved and encouraging them to explore more.

Using advanced analytics, we tracked and analyzed user behaviors to identify and rectify friction points, further enhancing the online shopping experience.