Shopify Plus Features You Didn’t Know You Needed

Running a Shopify store requires more than just an appealing website - it demands tools that work behind the scenes to keep everything running smoothly. Shopify Plus isn’t just a step up; it’s a platform packed with surprises that can revolutionize the way you manage and grow your business. 

While its headline features often grab the spotlight, there’s a wealth of powerful tools tucked away that many merchants overlook. 

Curious about what you’ve been missing out on? Stick around as we discuss the features you didn’t even know you needed.

Top 10 Shopify Plus Features That You Are Missing Out On 

Here are the top 10 features you might be missing out on—and why they’re absolute game-changers for your business.

#1 Advanced Permission Settings 

With Shopify Plus, you can control who gets access to what within your store’s admin panel. You can decide who can see, modify, or remove specific elements, such as Products or Orders, by assigning permissions to particular user roles. This adaptability allows you to delegate work while maintaining the security of critical regions.

Permissions do not, however, apply to all places, such as the Users section or the setting up and management of user roles. 

Instead, they’re managed by predefined system roles, ensuring that only trusted team members can handle these critical functions. This feature provides a practical way to maintain security and streamline your operations.

For instance, a global fashion retailer can grant its marketing team access to analytics and reporting tools while limiting their ability to modify store settings. This granular control ensures operational security and efficiency.

#2 Expansion Stores For Global Reach 

Expanding into international markets often necessitates tailored storefronts to cater to diverse customer preferences. Shopify Plus supports up to nine expansion stores, enabling businesses to create localized versions of their primary store. 

For example, a beauty brand can set up separate stores for the U.S., Europe, and Asia, each with localized content and pricing strategies, ensuring a personalized shopping experience for customers worldwide.

#3 Increased API Resources

Shopify Plus provides more robust API resources for companies that depend on custom apps and integrations. Higher API rate limitations and exclusive access to specific endpoints allow developers to create complex integrations without encountering performance issues. 

This feature is crucial for automating complex workflows and synchronizing data across various platforms, streamlining operations and improving efficiency.

#4 Specialized Apps and Channels

Shopify Plus gives users access to premium apps and sales channels appropriate for businesses with rapid growth. One of the most notable of them is the business-to-business (B2B) channel, which streamlines wholesale operations by providing features like customised pricing and terms of payment for various customers. 

Additionally, the Launchpad app allows for the scheduling and automation of sales events, ensuring smooth execution during peak shopping periods.

For instance, a home décor company can use Launchpad to automate product launches and flash sales, enhancing customer engagement and driving sales.

Also read: How to choose the best Shopify plus agency. 

#5 Shopify POS Pro Integration

Shopify Plus offers up to 20 locations with Shopify POS Pro for companies who run both physical and online stores. This integration ensures a unified inventory and sales system across all channels, providing customers with a consistent shopping experience.

For example, a customer can purchase a product online and return it in-store, with all transactions easily recorded in the same system, enhancing customer satisfaction and loyalty.

#6 Extensive Theme Management

Retaining customers requires a Shopify store that is both engaging and innovative. With Shopify Plus, you can add up to 100 themes to your account, which makes it easier to make design changes, A/B testing, and seasonal upgrades without interfering with your actual business.

This flexibility enables businesses to experiment with different layouts and styles to determine what resonates best with their audience, ultimately improving user experience and conversion rates.

#7 Shopify Plus Partner Program

The Shopify Plus Partner Program is designed for agencies, consultancies, and system integrators that provide services to help businesses succeed on Shopify. Partners can gain access to a variety of advantages by enrolling in this program, such as marketing assistance, training and educational materials, and company development opportunities. 

Depending on their business effect and level of experience, partners are divided into four tiers: Registered, Plus, Premier, and Platinum. To qualify, businesses should have proven experience with high-growth merchants, demonstrate thought leadership in commerce, and possess the technical expertise to build world-class solutions on Shopify Plus. 

Additionally, they should have a portfolio of high-volume merchants with a proven track record of success and have completed three or more successful referrals in the last 12 months.

#8 Expanded Location Management

As businesses scale, managing inventory across multiple warehouses or retail locations becomes increasingly complex. Shopify Plus supports up to 200 locations, enabling precise tracking and fulfillment operations. 

This feature ensures that stock levels are accurate, reducing the risk of overselling and enhancing customer satisfaction through timely deliveries. 

For instance, a global electronics brand can efficiently manage inventory across various regions, ensuring products are available where and when customers need them.

#9 Unlimited Development Stores

It is essential to test new features or design modifications before putting them into use on your live store. Shopify Plus offers unlimited development stores, allowing teams to experiment in a risk-free environment. 

This feature ensures that any modifications are thoroughly vetted, maintaining the integrity and performance of the live store.

For example, a tech gadget retailer can test a new checkout process in a development store to identify and resolve potential issues before going live, ensuring a smooth customer experience.

#10 Advanced Internationalization with Markets

Reaching a global audience requires more than just multiple storefronts; it demands a cohesive strategy to manage various markets effectively.

With up to 50 markets included, Shopify Plus allows companies to customise their products for various geographies with regard to price, language, and payment methods.

This level of customization ensures a personalized shopping experience for customers worldwide, fostering brand loyalty and increasing conversion rates.

For example, a footwear company can offer region-specific products and promotions, catering to local preferences and boosting sales.

How Much Do You Need To Spend For Shopify Plus?

As of 2025, Shopify Plus offers a transparent and predictable fee structure with the following base fees:

• 1-Year Term: Starting at a minimum of $2,500 per month.

• 3-Year Term: Starting at a minimum of $2,300 per month or a variable platform fee for more complex business structures.

For more complex and higher-volume businesses, a variable platform fee is applied based on revenue and business model:

• For the 1-Year Option - the platform fee rises to 0.40% of direct-to-consumer (D2C) sales and 0.18% of business-to-business (B2B) sales, with a minimum fee of $2,500.

• 3-Year Option - Users who commit to a three-year contract enjoy a discounted variable rate of 0.35% of monthly sales volume or a minimum of $2,300 (whichever is higher).

These license fees cover the core features and functionalities of the platform, plus additional access to enterprise-level exclusive features.

Also read - A guide to split testing for pricing. 

Frequently Asked Questions 

What is the difference between Shopify Basic and Shopify Plus?

Shopify Basic is ideal for small businesses, offering essential ecommerce tools. Shopify Plus caters to large-scale enterprises, providing advanced features like unlimited staff accounts, dedicated support, higher API limits, automation tools, and multi-store management for global expansion.

What are the limitations of Shopify Plus?

Shopify Plus, while robust, has limitations like restricted backend customization, dependency on third-party apps for specific functionalities, higher monthly costs starting at $2,000, and transaction fees for non-Shopify Payments. It may not suit businesses needing total control over their platform.

How many brands use Shopify Plus?

As of 2024, over 60,000 websites globally are powered by Shopify Plus, with 46,084 of them being live websites.

Conclusion

Shopify Plus offers a powerful suite of features that go beyond the basics, providing businesses with the tools they need to scale and succeed in a competitive market. 

From advanced permissions and global expansion capabilities to smooth integration and testing environments, these features are designed to enhance operational efficiency and customer satisfaction. 

Author

Fenil Lathiya

Fenil knows Shopify like the back of his hand and loves transforming ideas into top-performing stores. He’s the guy who takes an ordinary store and gives it that extra Shopify edge, making online shopping an experience, not just a transaction.