The existing store experience had several opportunities to improve the customer journey:

• Product discovery could be made more focused around specific dog health concerns
• Subscription and one-time purchase options needed clearer presentation
• Product offers and bundle savings could be communicated more effectively
• The checkout journey had opportunities to reduce friction and improve purchase confidence
• Multiple offers, bundles, and product options required a clearer visual hierarchy

Lumiqour needed a more structured ecommerce experience that could help customers quickly find the right product while making subscription and purchase options easy to understand.

We addressed these opportunities through:

• Site Optimizations: We refined key storefront sections, product discovery, navigation, messaging, and conversion touchpoints to create a cleaner and more intuitive shopping experience.
• Subscription Funnels: We optimized the subscription journey to clearly communicate Subscribe & Save benefits, delivery frequency, savings, and flexible options such as pausing or cancelling. Lumiqour offers both subscription and one-time purchase options across its products.
• Product Offers: We strategically structured product offers, bundles, multi-pack options, and savings to make the value proposition clearer and encourage customers to explore higher-value purchase options.
• Checkout Optimizations: We refined the path from cart to checkout by improving offer visibility, purchase confidence, and key conversion touchpoints. The cart also highlights free-shipping thresholds and recommended products to support the purchase journey.

The goal was simple: create a clearer, more conversion-focused shopping experience that makes it easier for pet parents to discover the right products, understand their options, and complete their purchase.

After the optimization:

• Product discovery became more structured and intuitive
• Subscription options became easier to understand
• Product offers and bundles were presented more clearly
• Key conversion opportunities were better positioned
• The shopping journey became smoother from product discovery to checkout
• The overall storefront became more focused on conversion and customer value

Lumiqour now has a more strategic ecommerce experience designed to simplify product selection, strengthen subscription opportunities, and create a smoother path to purchase.